The move comes after Catalina emerged from a Chapter 11 bankruptcy reorganization earlier this year. Read the whole story
Perrigo Company recently entered into a definitive agreement to acquire the branded OTC rights to Prevacid 24HR from GlaxoSmithKline. Read the whole story
Maglio succeeds 2019 Chair Andy Bird, Chief Creative Officer, Publicis New York. Read the whole story
The digital campaign, which runs through Jan. 2020, calls for C-suite execs to answer online questions about their brands in content and directories before … Read the whole story
The media marketplace is growing increasingly fragmented and exponentially complex due to the "balkanization" of data necessary to effectively manage media and to accurately … Read the whole story
After being dragged from doctor to doctor, I finally got a diagnosis: Chronic Fatigue Syndrome (CFS/ME). I was told that it's not fully understood … Read the whole story
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships. Read the whole story
Portland, ME-based The Via Agency has been selected by the John F. Kennedy Library Foundation as its new creative agency after a competitive pitch. … Read the whole story
The Nest Hello Doorbell has four spooky sounds for the season: Monsters, Ghosts, Witches and Vampires. Read the whole story
HelloWorld, part Dentsu Aegis Network’s Merkle, has appointed James Riess senior vice president/head of strategy & insights for promotions & loyalty solutions. Based in … Read the whole story