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• Google Enhanced Campaigns Increase Cost Per Click by Laurie Sullivan

  Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced Campaigns. CPCs on the search engine rose more than 6% during the last three months alone. ...Read the whole story

• Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto by Steve Smith

  In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling and engaging. Keep it short, colorful, and valuable, they recommend -- and keep that logo visible. ...Read the whole story

• Digital Businesses Address Need For Mobile Ops, Sites by Mark Walsh

  Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012. With most working with budgets under $1 million, 38% of 145 executives surveyed in the first quarter feel they don't have enough to fund their mobile efforts to be successful. ...Read the whole story

• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines by Joe Mandese

  The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast released this morning by Publicis' ZenithOptimedia Group. The update, which is down four-tenths of a point from ZO's last projection of a 3.9% rate of growth, puts 2013 even with a relatively lackluster 2012 in terms of global ad spending growth. ...Read the whole story

• hospitality Marriott Modifies Marketing Message by Aaron Baar

  With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time. ...Read the whole story

• After TV, Sports Fans Up Coverage On Mobile, Social Nets by Wayne Friedman

  While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are still lagging behind. Over a third of sports fans use smartphones to access sports content. ...Read the whole story

• Blogging Stake: WPP Invests In Muzy by Steve McClellan

  WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month, according to the agency. ...Read the whole story

• Scripps Launches TV Everywhere With TWC by David Goetzl

  Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available to the cable operator's subscribers on an authenticated basis. ...Read the whole story

That Other Second Screen: Tablets To Get In Sync With Gaming Consoles by Steve Smith

The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS 4 will be aggressively trying to co-opt tablets and smartphones to make them cooperate -- rather than compete with -- consoles. ...More

• Tablet Ownership Almost Doubles by Jack Loechner

  According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. The report says that adoption spikes in the 35-44 age bracket, and appears to rise alongside educational attainment and household income level. ...More

• Under the Radar in Mobile Shopping by Chuck Martin

  A shopping trip over the weekend reminded me yet again of the small and sometimes unseen influences around mobile commerce. Facing a lengthy, multi-city trip, I wanted some new clothes for the road so my wife and I headed out. Upon entering the store, we were informed that there was a mega-sale going on, with everything marked to half price. An instant GroupMe text message passed along the news to my entire family. ...More

• A New JW Player Is Making Its Push for Mobile Use by P.J. Bednarski

  The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, it should speed use of mobile and tablet video advertising. It's an improvement that JW Player's two million site subscribers could put to work quickly. ...More