Thursday, October 30, 2014
  • Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise

    In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest level since an industry researcher began tracking it seven years ago. The data, which comes from the Perception Group's Advertiser Optimism Index, is based on the self-reported perceptions that ad execs have for increasing or decreasing their ad budgets in the next 12 months. ...Read the whole story

  • Word-of-Mouth Key For App Discovery

    People are more willing to pay for some types of apps than others, a new Nielsen report suggests. That includes games and apps for reading (books and magazines), listening to music, and watching video. The findings are based on the research firm's Mobile App Playbook, which surveyed 3,743 people ages 13 and older who downloaded an app in the last 30 days. ...Read the whole story

  • Fantasy App Makes Subdued, Bewigged Nash An MVP

    For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom Brady to appear in a new marketing campaign that encourages consumers to "Have an MVP day." ...Read the whole story

  • Honda Haunts Twitter, Gives Out Halloween Candy

    The auto brand is looking for spooky selfies this Halloween and giving out candy, too. And you know there has to be a car in there somewhere. This one hands out the treats. ...Read the whole story

  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from the Red Hats' factory. A player can take up to three Boxtrolls on missions to collect gears and cogs in more than 30 levels inspired by the movie. Gamers receive a light bulb reward for completing a level successfully, or earn three for a perfect run. Download the free app ... ...Read the whole story

  • 'Guardian' Unveils New Web Design, Ad Format

    Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement that allows advertisers to dominate the Web page without interrupting visitors' consumption of the news. ...Read the whole story

Around The Net

  • Microsoft Unveils First Fitness TrackerThe Verge

    Albeit with less fanfare than Apple’s Watch unveiling, Microsoft debuted its first “wearable” on Wednesday. Retailing for $199, Microsoft Band is a simple black wrist strap that tracks one’s steps, heart rate and stride length, while also displaying text, email and Twitter alerts. Mostly though, Band is about personal health. “It's really designed to do two things: have people live healthier, and be more productive,” Yusuf Mehdi, Microsoft’s CVP of Devices and Services, tells The Verge.  ...Read the whole story

  • Messaging App Line Raking In RevenueTechCrunch

    Did Facebook buy the wrong messaging app? Well, Line just saw its revenue double year-on-year to $192 million. As TechCrunch points out, news of the messaging service’s strong performance comes days after “Facebook revealed that WhatsApp, its $18 billion messaging app acquisition, posted an overall loss for the first half of this year.” At least for the moment, WhatsApp boasts a far bigger marketshare than Line. The Facebook unit currently has roughly 600 million active monthly users, compared to Line’s 170 million monthly active users.  ...Read the whole story

  • Former Google Wallet Lead Intros PoS To Give Merchant More OptionsWired
  • Twitch Cracks Down On "Sexually Suggestive" Streaming PC Gamer
Over-Beaconed Shoppers Opt Out

As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and motivate them to return. Through the use of beaconing, retailers can obtain ...More

  • Fear Overload Puts AdWords To Work During Halloween

    Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of ...More