Friday, July 31, 2015
  • Content Engagement Rates Faltering

    Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagement rates with their content average 20%, but for businesses reaching out to other businesses, that average rate rises to 50%. ...Read the whole story

  • AudienceScience Launches Cross-Device Targeting Technology

    AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." ...Read the whole story

  • LiveXLive, POSSIBLE Mobile Team For Streaming Mobile Platform

    LiveXLive announced are partnering with POSSIBLE Mobile to develop a live music streaming and mobile platform set to launch this fall. ...Read the whole story

  • Next Year Will Be The 'Year Of' Mobile: For Video, Anyway

    As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia unit, next year will be the year more people watch video on a mobile device than a non-mobile device. The milestone is significant, the agency's analysts say, because online video itself is one of the fastest-growing media and is on the verge of disrupting an even more dominant video consumption platform: television, which will begin eroding for the first time. ...Read the whole story

Around The Net

  • Apple TV Relaunch Coming In SeptemberBuzzFeed

    Apple reportedly plans to unveil its next-generation Apple TV, in September. As Buzzfeed reports: “Expect a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that sources say has been ‘drastically improved’ by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control.”  ...Read the whole story

  • How Zazzle Is Shaking Up EcommerceCNBC

    CNBC takes a close look at Zazzle, which it calls the anti-Amazon. “Zazzle's trick: CEO Robert Beaver and his sons, Jeff and Bobby, focus on products that can't be found elsewhere, and thus face little to no pricing pressure,” it writes. “Design your own flask? Check. Customizable ping pong paddles? Got those too.”  ...Read the whole story

  • Facebook Mobile Ad Sales Leap To Nearly 20% Of RevenueThe Times

    Facebook's investment in mobile-phone advertising appears to have paid off as the social media company last night reported that it accounted for nearly two-fifths of quarterly sales. However, the better-than-expected 39% surge in sales to $4.04 billion came at a price. Facebook said total costs and expenses in the three months to June 30 jumped by 82% to $2.8 billion. Profits fell 9% to $719 million. ...Read the whole story

Companies Partner to Grow Mobile Commerce

Partnership time in mobile commerce is getting into full swing. In the early days of mobile commerce, not all that long ago, new and established businesses looked at staking their claim in various pieces of the ...More

  • Big Beacon Revenue to Come from Advertising

    Beacons will be big in the world of the Internet of Things and it looks like the big revenue in that space will come from advertising. On the downside, the scope of that advertising may eventually ...More