Monday, March 2, 2015
  • CBS Interactive's New Unit Creates Custom Content For Marketers

    CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom content running on CBS Interactive platforms -- including short- and long-form video, social media content, infographics and custom data integrations. ...Read the whole story

  • Digital Shop Piston Acquired By Lewis PR

    Lewis said the deal strengthens its digital capabilities, moving it into paid media advertising and deepening its creative and analytics services. Piston, in turn, gains access to Lewis' global network of 28 offices across the U.S., Europe, Middle East, Africa and Asia-Pacific. Piston will operate under Lewis Pulse, the agency's digital marketing arm, alongside Web design firm Purestone. ...Read the whole story

  • 'ION Effects' Cross-Platform Campaign Preps For Upfront

    Midsize broadcasting network ION Television started a business marketing campaign on Monday in preparation for the upfront TV market later this year. "ION Effects" will target advertising executives with content across platforms, including print, online and out-of-home advertising. ...Read the whole story

  • FTC Says Company Deceived Consumers With Ads Touting Good Reviews

    AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company in the automotive transportation business." But the company allegedly failed to disclose that the customers who wrote those ads received discounts for doing so, according to the Federal Trade Commission. ...Read the whole story

Around The Net

  • Microsoft Eyes Social News Discovery Start-up PrismaticTechCrunch

    Among other suitors, Microsoft is reportedly taking a close look at Prismatic -- an app that suggests news articles to users based on the behavior of people in their social networks. “Microsoft has been busy snatching up startups to fill out its mobile apps portfolio, and it looks like it could be buying one more,” TechCrunch reports. “Microsoft is one among several large companies that are talking to the startup, with the ‘most serious interest’ otherwise coming from Apple and Yahoo.” Google and Facebook are also rumored to have kicked Prismatic’s tires.  ...Read the whole story

  • How Top Publishers Are Using SnapchatNieman Journalism Lab

    Nieman Lab considers how several top publishers are using Snapchat as a content distribution and engagement channel. Though their efforts remain highly experimental, the numbers some publisher are seeing are substantial. For one, The Verge’s snaps each get about 10,000 views, but its own count. “The Verge … still views [Snapchat] as an experiment, trying out new ways to use the format -- from covering live events like the NBA All-Star Game or the Oscars to a regular series where Sheffer has Verge staffers explain what’s on their desks,” Nieman Lab reports.  ...Read the whole story

Google Tests Google+ Chat Feature In Knowledge Graph Search Results

Google is testing a search feature that enables users to chat live with businesses directly from the search results. The feature offers a live chat, known in the Google+ world as a Hangout, which works on ...More