Wednesday, January 28, 2015
  • Apple Ripe To The Core: Reports $18B In Net Profit

    Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first quarter. That's nearly 40% better than the $13.1 billion in net profit that Apple reported this time last year. The company that Jobs built credited its record quarter to robust iPhone and Mac sales, as well as outstanding App Store sales. ...Read the whole story

  • Snapchat Launches Media Platform Discover

    Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They include National Geographic, Vice, Yahoo News, Comedy Central, "Cosmopolitan," CNN, The Food Network and ESPN. ...Read the whole story

  • Triton, eXelate Bring Digital Audio To Programmatic Campaigns

    Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new "DMP" should enable media buyers to target audiences more effectively and incorporate audio into programmatic campaigns alongside other digital media. ...Read the whole story

  • Twitter Delivers Group Messaging, Rolls Out New Mobile Video Camera

    Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position itself as a direct-messaging service on par with Facebook Messenger and WhatsApp. Twitter's new mobile video camera and inline editing features allow users to capture and share videos up to 30 seconds in length. ...Read the whole story

  • Dow Jones Wins Video Privacy Battle Over Roku App

    Siding with Dow Jones, a federal judge has dismissed a potential class-action privacy lawsuit accusing the news organization of sending information about Roku users to the analytics and video ad company mDialog.The Cartoon Network recently prevailed in a similar matter. ...Read the whole story

Around The Net

  • Groupon Keeps The Party GoingFortune

    Despite all the early obituaries, Groupon is still kicking. “The company currently has a market cap of $4.9 billion, which is higher than it ever was valued by venture capitalists,” Fortune reports. Sure, that’s less that the $6 billion Google was willing to pay for Groupon in 2010, but, “its revenue and EBITDA have consistently climbed in each year since going public, and there is plenty of cash on hand without a single cent of debt.”  ...Read the whole story

  • Biometric Mobile Payments to Hit $33 Billion, Says ReportPlanet Biometrics

    Research group Acuity Market Intelligence has estimated that the revenues generated by biometric mobile payments will reach $33.3 billion by 2020. The mobile biometric marketplace is more complex, broadly based, and growing faster than previous forecasts indicated, said the firm in a statement, adding "Mobility is the driving force that will unleash the long awaited biometric revolution". The group said the $33.3 billion estimate includes 4.76 billion biometrically enabled smart mobile devices generating $6 billion in biometric sensor revenue and 4 billion biometric app downloads generating $20 billion in annual revenues from direct purchase and software development fees. There will ... ...Read the whole story

  • Mobile Fraud Projected to IncreaseMobile Payments Today

    Revenue that mobile commerce merchants lost to fraud spiked 70 percent in 2014 to 1.36 percent compared with 0.80 percent in 2013, according to a new report from LexisNexis Risk Solutions Inc. For comparison, all merchants lost 0.68 percent of revenue to fraud in 2014 in comparison to 0.51 percent in 2013. The study results show that m-commerce merchants accept an average of 4.5 payment channels, significantly more than the 2.6 channels accepted by all merchants. Those companies have more fraud exposure than other types of retailers, according to the study. ...Read the whole story

3 Mobile Marketing Resolutions To Maximize Your Impact

Are marketers really maximizing the potential of this platform? The new year is a great time for marketers to revisit their mobile strategies and set goals to ensure their ads are as engaging and impactful as ...More

  • Beating the Lag in Mobile Commerce

    There has forever been somewhat of a lag in technology adoption, and mobile commerce is no exception. Another recent study reminded me that the adoption timeframe is a distance from the technology introduction. ...More

  • Beaconing & the Internet of Everything

    Beaconing is one indicator of what a piece of the future of mobile commerce might look like. Rather than information being pushed to a consumer at some random time or location, beacons are starting to be ...More