Wednesday, August 20, 2014
  • Orbitz Lets Users Resume Searches Across Devices

    Online travel agencies were among the first Web businesses to feel the full impact of the consumer migration to mobile as customers began using their devices throughout the travel process from planning and booking to while traveling. For Orbitz Worldwide, one of the companies at the forefront of that change, mobile has become a core part of its businesses. ...Read the whole story

  • Ballmer Exits Microsoft, Focuses On LA Clippers

    Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the software giant's single largest shareholder. Ballmer, who recently acquired the Los Angeles Clippers for $2 billion, sees the pro basketball team, along with "civic contribution, teaching and study," taking up much of his time. ...Read the whole story

  • Few Familiar With 'Internet Of Things'

    The Internet of Things is still early in the hype cycle, generating a lot of buzz in marketing circles around the potential for reaching consumers all the time and anywhere when everyday items are connected to the Web. That's before privacy, technology, security and other considerations are factored in. ...Read the whole story

  • Lay's Uses Courier, Pedicabs In Urban Sampling Push

    As part of the integrated campaign supporting this year's "Do Yourself A Flavor" contest, Lay's is delivering free samples of the four consumer-generated finalist potato chip flavors to fans in eight cities. The sampling kicked off on Aug. 15 and 16 in New York City. Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier service, UberRush. ...Read the whole story

Around The Net

  • AdWords Adds "Web Site Call Conversation" TrackingSearch Engine Land

    Google is now letting AdWords advertisers track calls that occur after mobile users arrive on a Web site from an ad click. “Conversions are tracked whether a user dials the number or clicks on it from their phone,” Search Engine Land reports. “Web site call conversions can be used in conjunction with other call tracking solutions as well as with AdWords click-to-call.”  ...Read the whole story

  • Opera Mediaworks Launches Mobile Innovation LabOpera

    Opera Mediaworks announced the launch of Innovation Lab. The subsidiary of Opera Software estimates it serves 64 billion impressions reaching 700 million global consumers monthly. The Innovation Lab aims to create new products and solutions, leveraging technical innovation to help marketers reach the next generation of mobile consumers. Orr Orenstein will lead the team. ...Read the whole story

  • Mobile More about Influencing Sales, Says ResearcherMultichannel Merchant

    Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected. Josh Bernoff, SVP of Idea Development for Forrester Research, said in his session at eTail East 2014 that by 2017 companies will spend $189 billion in the back-end area of their business in order to be competitive in digital and mobile. Bernoff said retailers will want to think about the mind of the customer, which begins with mobile devices and mobile applications. ...Read the whole story

  • Snapchat Readies "Discovery" Service For Brands, PublishersThe Wall Street Journal

    Snapchat is reportedly in talks with a number brands and media companies about carrying their content -- and ads -- on its popular messaging platform. The discussions center around a new service, dubbed Snapchat Discovery, which would “show content and ads to Snapchat users,” The Wall Street Journal reports. Sources tell WSJ that Discovery is scheduled to debut by November. So far, “at least a dozen media companies, including newspapers, magazines and television networks, have discussed providing content.”  ...Read the whole story

Losing Your Mobile Audience

As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, buyers were afforded little ability to accurately target mobile audiences across scattered ...More