Wednesday, October 1, 2014
  • Mobile U.S. Search Ad Investments To Reach Nearly $26 Billion In 2018

    U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released Tuesday. On the desktop, search will contribute $14.15 billion this year, rising to $7.82 billion. Mobile search in the U.S. will rise from $8.72 billion this year to $25.69 billion in 2018. ...Read the whole story

  • PlaceIQ, Rentrak Use Mobile Location To Boost TV Ratings

    In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads to the mobile phones of heavy MLB viewers across Fox Sports 1, Fox, the MLB Network, ESPN and TBS. ...Read the whole story

  • National Vs. Local Smackdown: How Well Do Advertisers Stand Up?

    YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend with local consumers, as well as how these brands stack up with their competitors. The company's Local Brand Analysis platform is showcased for the first time at the IAB MIXX Conference, the official interactive event of Advertising Week 2014 in New York City. ...Read the whole story

  • Advocates Say Compliance Company Violates Children's Privacy Rules

    The Center for Digital Democracy and Campaign for a Commercial-Free Childhood allege in comments filed with the Federal Trade Commission complaint that AgeCheq collects data about children without first obtaining their parents' permission. Doing so violates FTC regulations implementing the Children's Online Privacy Protection Act, according to the advocacy groups. ...Read the whole story

  • Mondelez Accelerates Mix Shift Via Google Video Deal

    Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in digital and in online video, in particular. ...Read the whole story

  • The Ad Sentiment Index

    Consumer sentiment about advertising jumped more than eight points Tuesday, with the Ad Sentiment Index closing at 100.9 for the day, up from 92.8 on Monday. ...Read the whole story

Around The Net

  • Google Launches New Mobile Ad UnitsMarketing Week

    Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits that some brands are struggling to engage with consumers via mobile. Rolling out globally over the coming two months, including in the UK, the formats are all designed specifically for mobile. The full-screen ads will appear in apps at logical points such as when clicking into an article on a news app or between levels of a game. ...Read the whole story

  • Tech Giant Expand Net Neutrality Lobbying Efforts To MobileRe/code

    As the Net neutrality battle expands into the mobile realm, top tech companies from Google to Facebook are making their positions are heard through significant lobbying efforts. “The Internet Association, a trade group made up of 28 Internet companies including Google … and Twitter, released a survey Tuesday showing that a vast majority of the American people would support net neutrality rules applying to their wireless phones,” Re/Code reports. “The group’s lawyers also met with FCC officials last week to lobby on the same point.”  ...Read the whole story

  • 'NYT 'Shedding More Staff, Shutting Down "NYT Opinion" AppThe New York Times
Hold the Debate Over In-App Vs. Mobile Web Video

Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on the apps. The app-happy world is where today's mobile consumers are engaged ...More