Tuesday, November 24, 2015
  • SYNC Retargets TV Audiences On Mobile Devices

    SYNC, a spinoff of second-screen television software company Visiware, has announced the development of a mobile ad format that can coordinate with TV advertisements to serve "rebound" ads to mobile devices. ...Read the whole story

  • Twitter's MoPub Adds Native Video

    On Friday, Twitter's MoPub launched native video mediation, which will allow publishers to filter their ad requests through whatever native ad network SDK (Software Development Kit) they choose. ...Read the whole story

  • MMA Adds Members To Board Of Directors

    Among other new additions to its board of directors, the Mobile Marketing Association has brought in Pete Blackshaw, Susan Canavari, and Sanjay Gupta. Re-elected board members include John Costello, Tom Daly, and Amit Gupta. Effective immediately, the new board members are expected to serve two-year terms. ...Read the whole story

  • Sizmek Expands Cross-device Targeting Worldwide

    Open ad management platform Sizmek announced a partnership with Tapad to expand their cross-device capabilities both nationally and globally today. Tapad's Device Graph will be integrated into Sizmek MDX platform. ...Read the whole story

Around The Net

  • Apple Pencil Gets Rave ReviewsPenn Live

    “All I wanted to know was if the Apple Pencil would give me the digital handwriting experience I had wanted for so long,” Myke Hurley writes in The Pen Addict. “It does.” What’s more, “As a 1.0 product, I am astounded by just how well the Apple Pencil and iPad Pro work together,” Hurley writes. “After only having used it for a few days, I am now at the point where I wouldn't want to go back.” ...Read the whole story

  • Google Bringing Search To App WorldMarketing Land

    With Google’s new App Streaming service, the search giant wants to give users to ability to easily find and browse content within apps as easily as they use the Web, Marketing Land reports. “If it works as promised, you’ll be able to browse within apps with the same type of experience that you browse web pages.” ...Read the whole story

  • Mobile Shopping Related Searches On Google Up 120% YoYGoogle

    Search and discovery on mobile devices will spur more holiday shopping in shorter sessions on mobile devices. In fact, 54% of all holiday shoppers say they plan to shop on their smartphones in spare moments throughout the day like walking or commuting, according to Matt Lawson. In a post published to Think with Google, Lawson runs through three predictions for retail holiday shopping trends. He presents data suggesting the share of online purchases from smartphones rose 64% during the last year.    ...Read the whole story

  • Disney Life Channel LaunchedThe Guardian

    Disney has unveiled its eagerly anticipated new family-focused subscription streaming service, DisneyLife, launching in the UK first ahead of a global rollout. The new service, launched days after YouTube launched its own kids app in the UK and Ireland, brings together the Hollywood giant's trove of kids' content, from Bambi and The Jungle Book to Pixar's Toy Story franchise and more modern blockbusters such as the Pirates of the Caribbean series. DisneyLife costs GBP9.99 per month. ...Read the whole story

Activating The Care Bears And The Next-Gen TV Interactors

Apple TV and its more open app platform may let TV and film developers craft interactive versions of their assets for a new generation of TV viewers who prefer to lean in. ...More