Wednesday, February 10, 2016
  • Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked

    The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile unique users rose to the highest point in nearly five months on Super Sunday, reaching an index of 113.9, according to the Digital Traffic Index, a collaboration of MediaPost and Jumpshot, measuring the supply of digital unique users across mobile and computer screens. The last time the mobile index was higher was on Sept. 27, 2015, when it reached 115.7 -- and generally speaking the Super Bowl spike in mobile uniques comes during a seasonally low ... ...Read the whole story

  • Small-To-Medium Businesses Need Mobile, But Most Don't Optimize

    Only 38% of SMBs utilize mobile payments, but 23% say it will have a significant impact on their business in the years to come. The mobile payments market is expected to hit $1.08 trillion by 2019. ...Read the whole story

  • NH Primary Day: Mobile Bests Desktop In Calls To Action

    Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked on by a mobile device, according to new research from SendGrid. ...Read the whole story

  • Retail Most Popular Outstream Mobile Video Category In Q4

    Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of an article. Retail, tech, consumer packaged goods (CPG) and automotive were the leading categories. ...Read the whole story

  • 'New York' Pushes Toward Mobile With iPhone-Supported App

    All New York print and digital subscriptions will now include access to the app's content. The iOS edition can also be purchased separately in-app via iTunes. ...Read the whole story

  • MINDBODY Connect App Lets Users Find, Book Classes, Spa Dates

    Random App of the week: MINDBODY Connect is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group fitness, martial arts, personal training, salon and spa sessions through the app. Recommended deals appear right on the app's home screen. After someone makes an appointment with a particular company through the app, that business is automatically saved as a Favorite, making it easy to book future sessions. Users can also connect their Fitbit activity tracker with the app to see their progress achieved during a workout. Download the app in the App Store or ... ...Read the whole story

  • FTC Presses To Proceed With Throttling Lawsuit Against AT&T

    The Federal Trade Commission says it should be able to sue AT&T for throttling smartphone users, even though mobile broadband is now classified as a "common carrier" service. ...Read the whole story

Around The Net

18 Million Smartwatches Ship; 12 Million Are From Apple

If traditional watchmakers want to keep up in the smartwatch race, there's one major target ahead of them: Apple. Now that the year is over, a tabulation of what wearables went where is out and, at ...More

  • Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes

    Beacons are driving mobile coupons and redemption rates are on the rise. Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a ...More

  • Engaging And Igniting Via Email In 2016

    Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in many ways it's often overused and misused. How can we use email ...More