Tuesday, May 26, 2015
  • Bing Builds Massive App-Linking Index

    Bing is building a massive Index of apps and actions for Windows 10, Android and iOS. Microsoft recently laid out the framework, urging app developers to help lay the technical groundwork for the initiative. ...Read the whole story

  • Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address

    A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and gather all the data associated with where you live. The application is so powerful, say its developers, that it can know when you're at home or away in order to serve ads relevant to your physical proximity. ...Read the whole story

  • AFAR Media Teams With Switzerland Tourism For Travel Platform

    Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized itineraries and then enables visitors to book these trips through AFAR's Travel Advisory Council (TAC), an exclusive board of travel advisors and other travel experts. ...Read the whole story

Around The Net

  • Ive Named Apple's First Chief Design OfficerThe Telegraph

    Shedding his existing role as SVP of Design, Jony Ive has been named Apple’s first Chief Design Officer, The Telegraph reports. Taking on some of Ive’s existing responsibilities, Richard Howarth has been named VP of Industrial Design, while Alan Dye is now VP of User Interface Design. Says Ive: “Having Alan and Richard in place frees me up from some … administrative and management work.”  ...Read the whole story

  • An Early Look At Google's New Photo-Sharing ServiceAndroid Police

    Android Police got an early peek at Google’s forthcoming image-sharing service. “The app, like its current iteration, will let users search for specific people, animals, or objects, back up photos automatically, and take care of general photo management,” it writes. “Beyond that, the app gets a revised interface with several ‘views’ to choose from.”  ...Read the whole story

The Role Of Mobile In The Omnichannel Purchase Journey

Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively tie together the different data strands that ...More

  • That Big Desktop Is Holding Its Own

    Maybe not everything is focused on mobile. comScore notes the time spent on desktop devices hasn't changed much in two years, though mobile use has zoomed at the same time. The whole pie is just getting ...More