Wednesday, July 1, 2015
  • Sito Mobile Adds Deal ID To Programmatic Platform

    Sito Mobile, a mobile ad platform that has been beefing up its tech capabilities to include real-time ad targeting, on Tuesday announced it has upgraded its platform to align with the OpenRTB 2.3 standards laid out by the Interactive Advertising Bureau (IAB). Additionally, the company has partnered with Millennial Media, a mobile ad exchange, to facilitate "Deal ID" transactions. ...Read the whole story

  • Hill Holliday Whiteboards Digital Idea, Literally

    The project was designed to bring IdeaPaint's dry erase paint into the digital world. With more than 150,000 installations worldwide, the company's dry erase paint transforms virtually any smooth surface into an erasable canvas. Both Hill Holliday and IdeaPaint think this new app has potential to "disrupt" the workplace, as well as challenge the $53 billion mobile enterprise app market. ...Read the whole story

Around The Net

  • Vine Creator Debuts Creativity AppThe Verge

    In private beta, Vine founder Dom Hofmann is testing his latest creation: Byte. “Byte is a creative tool and a social network,” The Verge explains. “Mostly, though, it’s a playground: if Vine encourages creativity by giving you constraints, Byte aims to destroy the notion of constraints and see what emerges from the chaos.”  ...Read the whole story

  • Google Gives Gmail Users Fresh Eye CandyGizmodo

    Google is giving Gmail users a new selection of stock photos and theme options to beautiful their inboxes. According to Gizmodo: “You’ve been able to upload your own photos to a custom Gmail theme for years, but now there are hundreds of standard images to choose from instead, which is useful for those of us who are too lazy to fully customize.”  ...Read the whole story

  • Costolo Blames Downfall On Twitter's Hasty IPOGuardian

    Dick Costolo blames Twitter’s hasty IPO for his downfall. “The outgoing chief executive … said he underestimated the pressures that going public would place on the company,” The Guardian reports. “While Twitter had grown revenue by 97% year on year to $1.7bn … the pressure placed on the company obscured its other achievements in bringing 302 million monthly active users on to the service.”  ...Read the whole story

The Challenge Of Mobile Attribution

Tracking results across channels in a cookieless platform has been a challenge. The industry has yet to figure out a way to measure the success of mobile ad campaigns and provide an alternative to accurately attribute ...More

  • Google, Facebook and Amazon: The New Digital Era Begins Now

    We all know digital is a successful business and has been dubbed by some as the most accountable medium for advertising purposes. However, digital has enormous flaws, which has led others to suggest that it is ...More

  • Elvis Anniversary & the Mobile App

    When the airlines first created their mobile apps, ticket purchasing wasn't high on the list of offerings. Actually, it wasn't on the list of offerings at all. That's sort of the story of early mobile commerce. ...More