Tuesday, January 17, 2017
  • App Usage Soars Worldwide

    Around the world, the increase in total time was broad-based, according to the data firm. Year-over-year, most countries experienced more than 20% growth -- with the United States growing by roughly 25% ...Read the whole story

  • More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households

    More than half of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI Survey of the American Consumer. That's double the percentage of cell phone-only households in 2010, when it was 25%. ...Read the whole story

  • Kinetic Tells The Ugly Truth About Sexual Exploitation, Trafficking

    Ads timed to the presidential inauguration are designed to target the millions of citizens that will flock to Washington next weekend. Messages include: "If you are paying for sex, you could be paying for someone's pain." ...Read the whole story

  • Big Red Cooks Up Sales Via BBQ Promo, Weber Sponsorship

    In participating stores, Big Red saw a 15.7% increase in dollar sales (on a 20% unit increase), handily beating the program's 10% goal, reports a Big Red representative. ...Read the whole story

  • Uber Launches Movement Maps In Email, Boosts Engagement

    Uber released Uber Movement last week, granting third parties the ability to access data from all rides booked on the Uber platform. Traffic data can also be a beneficial tool for any marketer attempting to motivate a consumer to visit their storefront, event or product. ...Read the whole story

  • NASA Taps Astronauts To Launch Its Own Virtual Reality Experience

    NASA's Kennedy Space Center Visitor Complex in Florida just launched three virtual reality experiences in an effort to appeal to younger demographics and increase general interest in space. The three experiences include a virtual space walk around the International Space Station, an educational tour of the solar system and a virtual tour of the Space Center Visitor Complex itself. Each experience is contained within an individual smartphone app that works in conjunction with custom-branded NASA VR headsets, dubbed 'Space Visors,' which are purchasable online or in the giftshop at the complex. The experiences were developed by Florida-based brandVR. ...Read the whole story

    Around The Net

    • Angry Birds Chooses London As A New NestThe Times

      Rovio, the Finnish mobile games company, is opening a studio in London that will focus on developing "massive multiplayer online" games as it seeks to reduce its dependence on its fading Angry Birds franchise. The company said it chose London after considering and rejecting several other European locations in what is being seen as another vote of confidence in the British economy. ...Read the whole story

    • T-Mobile Incurs Wrath Of Customer 'Having A Bad Day'TMO News

      A video shows a woman driving her SUV into a T-Mobile store in Palm Springs, Fla. She visited the store on Wednesday to exchange her cracked iPhone, then returned the next day and drove her vehicle into the store. She told police she was upset about being told that she'd have to pay for her replacement phone even though she had insurance. ...Read the whole story

    Advertisers At Risk Of Consumer Burnout

    Do you believe in ad burnout -- a state in which consumers feel complete overload? How many ads are too many, how do advertisers solve the problem, and what percentage of those campaigns actually prove success ...More