Friday, October 24, 2014
  • FB Preferred Marketing Revamped To Improve Member Connections

    On the heels of Twitter's aggressive appeal to mobile developers, Facebook is trying to strengthen ties within its own developer community. Facebook's Preferred Marketing Developer program, hatched to help businesses scale their marketing efforts on the network, is being restructured to improve connections between members. ...Read the whole story

  • Microsoft Beats Projections In Fiscal Q1 Earnings, Boosted By Gaming, Devices, Consumer Revenue

    Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September 30, 2014, the software giant reported revenue of $23.20 billion -- which was up 25% year-over-year -- while diluted earnings per share were $0.54 per share. Devices and consumer revenue grew 47% during the period, while commercial revenue grew 10%. ...Read the whole story

  • Facebook Launches Rooms, Interests Trump Social

    Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social ties. Rooms consists of "rooms," which are basically feeds of photos, videos, and text. Like a forum or chat room, each room's topic is determined by its original creator. ...Read the whole story

  • Bing Ads Develops Universal Event Tracking Across Devices

    Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash. The focus sets the pace for a series of services around audience based remarketing that are expected to roll out in the near future. ...Read the whole story

  • Marketers Talk Mobile First At Media Tech Summit

    Participants dealing with how mobile changes data, creative and media strategy said they focus on user utility. Lee Bushkell, VP of PGA Tour, said that apps are a good indication of how to interact with individuals. ...Read the whole story

  • Sen. Rockefeller Questions Whisper's Privacy Practices

    The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the company's privacy practices. ...Read the whole story

Around The Net

Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member

AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday announced the addition of Elisabeth DeMarse to its board of directors. DeMarse ...More