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• automotive Infiniti Goes Deep With Digital For G Convertible by Karl Greenberg

  "We have done a lot online, but what this really does is expand our efforts much more into mobile than we have in the past," says Ben Poore, vice president of Infiniti, who notes that the proliferation of devices like Apple's iPhone has opened up mobile and that the company has recently finished updating its Web capabilities for mobile devices. ...Read the whole story

• mobile E-Reader ScrollMotion Strikes Publisher Deals by Mark Walsh

  ScrollMotion, a mobile app developer spotlighted at Apple's recent developer conference, formally announced agreements to bring additional books, magazines and newspapers to its e-reader application for the iPhone. ...Read the whole story

• Stay In Game: AP Pitches Online, Mobile Offerings by Gavin O'Malley

  AP makes the case for shifting media landscape, touting new AP digital and mobile content to agencies and marketers in an attempt to offset dwindling revs from ailing newspapers. ...Read the whole story

• mobile Horror Story: Court Says King Book Promotion May Be Illegal by Wendy Davis

  An appellate court ruled Friday that book publisher Simon & Schuster might have violated federal law by allegedly sending unsolicited text messages promoting Stephen King's "Cell." The 9th Circuit Court of Appeals held that sending SMS messages potentially violates the federal Telephone Consumer Protection Act, which prohibits companies from using automatic telephone dialing systems to make calls to cell phones unless the owners have consented. The decision appears to mark the first time that a federal appellate court has said that the telephone law applies to text messages. ...Read the whole story

• Microsoft Books Mobile Deal With Hyatt, Unveils '2-Screen' Ad Research by Joe Mandese

  In a major push behind its burgeoning mobile advertising platform, Microsoft this morning unveiled new research on he advertising impact of coupling mobile and conventional online display advertising, and announced a comprehensive mobile marketing advertising deal with Hyatt that will enable Verizon Wireless users to find and book rooms, view and change reservations, and other features via their mobile phones or hand-held devices. ...Read the whole story

Digital Drives Growth and Business Models in E&M Industry by Jack Loechner

According to the PricewaterhouseCoopers Global Entertainment & Media Outlook, the E&M market, including both consumer and advertising spending, will grow by 2.7% compounded annually for the entire forecast period (2009-2013) to $1.6 trillion in 2013. ...More

• The Meaning in Being Mobile by Steve Smith

  Not to diminish the role that Web learnings will play in the evolution of mobile platforms, there will in fact be a lot that is similar here. Smart phones in particular are helping to proliferate mobile media in large part because they do port familiar elements like Web sites and email to a handheld. The users themselves need some familiar pathways into new media as well. They all have their own hammers of consumption. But there are areas where there will have to be differences. Behavioral targeting is one of them. On all levels, mobile poses both unique challenges and ...More

• Down The Mobile Anti-Marketing Hole by Steve Smith

  It started innocently enough. It was a cool June day on the streets of New York where outside of Penn Station some street marketers were passing out samples of Speed Stick antiperspirant. When I got to my hotel room and unpacked the cellophane bag I noticed that the promo included a 2D code I was prompted to snap and send to a short code. ...More

• Local Searchers Go Mobile by Jack Loechner

  comScore, Inc. reports that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009. The mobile browser is the leading access method, with 20.7 million users seeking local information in March 2009, up 34% versus year ago. ...More