• The App Store Has A Mighty Long Tail

    A new report underscores just how long the long tail is in Apple's App Store. More than half of iPhone applications have less than 1,000 active users and only 5% had more than 100,000 users as of May, according to the latest monthly metrics report http://metrics.admob.com/ from mobile ad network AdMob. ...Read the whole story

  • Hardee's Effort Integrates Major Mobile Element

    Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on the street" format in which people are asked to sample and rename the holes -- are being televised within Hardee's' markets (Midwest and Southeast), as well as posted on Hardee's YouTube brand channel and Facebook page. ...Read the whole story

  • Triple Play: Ion Media Distributes HD, Digital and Mobile TV

    Financially strapped, Ion Media Networks says it is one of the first broadcasters to distribute three TV technologies in one broadcast stream. ...Read the whole story

  • Newspapers Get Verve, Deliver Mobile Content, Ads

    A number of big newspaper publishers have struck deals with Verve Wireless to create systems for delivering content to mobile devices, including cell phones and PDAs. Belo, Cox Newspapers, Hearst and MediaNews Group are all using Verve to "mobilize" their content. ...Read the whole story

  • Verizon and Alltel Pay Up For 'Free' Ads

    Verizon Wireless and its subsidiary Alltel Communications have agreed to pay $1.5 million to the state of Florida to resolve an investigation by the state Attorney General into deceptive Web ads for "free" ringtones. The settlement marks the latest chapter in Attorney General Bill McCollum's longstanding investigation into Web ads that promise free mobile content, but actually are for paid subscription services. McCollum has previously settled with other players in the mobile content market, including AT&T and AzoogleAds. ...Read the whole story

  • Half Of Mobile Data Users Would Drop Plans To Cut Expenses

    Nearly half (48%) of Americans would drop their mobile data plans completely if they had to cut household expenditures, according to a new study by Strategy Analytics. At the same time, only 10% would drop their home broadband subscription. ...Read the whole story

Screwing With Google

Google's formal announcement that it was feeding AdWords placements into iPhone and Android apps took me by surprise today. I thought this had started a while ago. For a couple of weeks now I have been running across these little text links in some apps. They sport a tiny blue "g" in the right corner. My early experience is mixed with these ads.... ...More