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• Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'Next Big Thing' by Joe Mandese

  Even as the buzz builds toward the April 3rd ship date of the iPad, Apple is preparing to announce its "next big thing" -- a new personalized, mobile advertising system that could well be called the "iAd" -- Online Media Daily has learned. The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple chief Steve Jobs, according to executives familiar with the plan. ...Read the whole story

• mobile IPad 'Provokes' Consumers, Research Finds by Aaron Baar

  "They actually said it was more provocative to them, and they see the potential value in this type of advertising," says Frank N. Magid's Natalie Suski. "Nowadays, you're looking at consumers that are so used to display, banner and Internet ads that the only thing they're interested in is viral advertising or something interesting in video ads." ...Read the whole story

• FCC Must Stop Telecom Carriers From Acting Like 'Medieval Barons,' Says Digital Rights Group by Wendy Davis

  The digital rights groups Free Press and Public Knowledge have reiterated a request that the Federal Communications Commission establish new regulations governing text messaging. "Rather than impose a rule of law to govern text messaging, the Commission has allowed carriers to act like medieval barons exercising high and low justice over their serfs -- exacting whatever fees they desire and expecting businesses and non-profits to beg for the privilege to innovate as an act of grace rather than expect to make plans as a matter of right," the groups wrote in a letter filed on Thursday. ...Read the whole story

• mobile Study ID's Five Types Of Cell Phone Users by Karl Greenberg

  The study also finds that AT&T Wireless indexes well above average in tendency of customers to switch to another service, while TracFone indexes well above average for customer loyalty. Virgin Mobile's customers also over-index in having less of a propensity to switch. ...Read the whole story

• Fox May Have Violated Federal Law By Sending Unsolicited SMS Messages Marketing 'Robots' by Wendy Davis

  Twentieth Century Fox potentially violated federal law by allegedly sending consumers unsolicited text messages marketing DVDs of the film "Robots," a federal judge has ruled. In a decision issued last week, U.S. District Court Judge Amy J. St. Eve in the northern district of Illinois ruled that sending unsolicited SMS messages can violate the 19-year-old Telephone Consumer Protection Act -- even if recipients aren't charged for the messages. ...Read the whole story

• Google Shares Revenue From Mobile Search, Not Apps by Laurie Sullivan

  Android device shipments in North America will rise 163.9% to 12.3 million units in 2010, according to Canalys. The Palo Alto marketing and analysis firm attributes the skyrocketing growth to new devices from HTC, Samsung, Motorola and LG, but others are more skeptical on reasons why. ...Read the whole story

Social Viewing With (But Not On) iPad: A Pile-Up Of Fail by Erik Sass

The social media revolution has produced a lot of amazing services and capabilities, especially as it intersects with the world of mobile devices -- but inevitably there is a lot of chaff to be separated from the wheat, as programmers combine various hot concepts seemingly at random (just imagine: DogSpark, a new service that lets your dog "sign in" at the dog park! BoobTube, a ChatRoulette service for breastfeeding women!). Throw an Apple product into the mix, and you get a positive frenzy of gratuitous app-making. ...More

• How To Optimize Your Mobile Content by Todd Friesen

  I've been hanging out in New York for SES this week, and I wound up at the airport commiserating over crazy travel schedules with my friend Cindy Krum who has quite literally written the book on mobile marketing: "Mobile Marketing: Finding Your Customers No Matter Where They Are." It just hit the shelves a couple weeks back, so go grab yourself a copy and get the full experience. All I have for you today is some tips and pointers that Cindy passed on to me over a couple of hamburgers and sodas. ...More

• Little 'Miss Independent' Is Not Getting An IPad by Steve Smith

  "I will be 18. Legally an adult." My daughter, who now drives up in her Honda Civic and pores over her buzzing BlackBerry with the intensity of any middle manager, is coming of age in the next few weeks. She and her friends are trying to celebrate their group emancipation with a major road trip this summer across country. Dad, terrified, of course, is trying to figure out what the wireless plan is -- so I know how and where to airlift little Miss Legally Independent out of trouble. How about an iPad 3G? It will have mapping so she ...More

• Cheil China - China Mobile

  Cheil China was awarded China Mobile's advertising account. The agency will handle overall marketing and branding for China Mobile's Gotone. Cheil China bested Ogilvy, Publicis, BBDO, DDN, We Communication and Joyous for the account, valued at $6.5 million USD. ...More