Why Can't Apple and Android Users Just All Get Along? by John Capone

A report from the social personality site MyType concluded that "iPad Owners are an elite bunch." Thank God they don't make their living doing market research. The report then goes on to describe iPaddies further: "They're wealthy, highly educated and sophisticated," it states. "They value power and achievement much more than others. They're also selfish, scoring low on measures of kindness and altruism." ...Read the whole story

  • retail RadioShack Rolling Kiosks Into Target Stores by Sarah Mahoney

    "It's a genius cross-branding move," Cathy Hotka, a retail branding consultant based in Washington D.C., tells Marketing Daily. "Target is known both for its high traffic and desirable demographic, and kiosks selling high-demand items do really well -- this seems like smart partnering." ...Read the whole story

  • automotive Ford Rallies For Fiesta At X-Games by Karl Greenberg

    The company is using a 24/7 strategy for Fiesta with a marketing program tied to the X Games 16. Ford will field souped-up Fiestas piloted by four drivers including Ken Block, who has been doing online stunt videos for Ford in his Fiesta. ...Read the whole story

  • Mobile Coupons Give Advertisers Added Triggers by Laurie Sullivan

    Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have BlackBerry as an option to clip and save. Retail deals can be searched on iPhones and PCs. The search results, based on location by category, merchant or keyword, sort offers. Consumers can share deals with friends on Facebook and Twitter. ...Read the whole story

  • Mobile Coupon Ties Apps Into PC Searches by Laurie Sullivan

    Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have Blackberry as an option to clip and save. This week the company made it easier to search for deals on iPhone, handsets running Android, and the company's Web site, but the company has plans to ties in searches on PC, too. The clip-file-and-save coupon app geared toward local and national specials relies on Google Maps and other technology to pinpoint location and deliver the goods. ...Read the whole story

  • Report: Mobile Users Accessing Business Directories Jump, Represent Most Attractive Customers by Gavin O'Malley

    As one might assume, local business directories are benefiting greatly from the mobile boom. In March, the number of mobile subscribers accessing business directories via mobile phone increased 14% year-over-year to 17.3 million users, according to new research conducted by comScore and released on Thursday by the Yellow Pages Association. ...Read the whole story

  • Sprint Adds Net Subscribers, But Losses Grow by Mark Walsh

    Thanks in part to its new 4G Evo smartphone, Sprint Nextel for the first time in three years added net total wireless customers in the second quarter. The nation's third-largest carrier gained 111,000 subscribers in the quarter, reflecting the continued growth of its prepaid and wholesale businesses as well as demand for the Evo. ...Read the whole story

Let's Give Mobile Video A Little Push by Steve Smith

The mobile video services on both my iPhone and iPad are starting to pile up, and just remembering what I have is getting cumbersome. I am sure that the video providers themselves would like to think that having multiple channels on a mobile deck is much like having a remote control that lets you rifle through the options regularly. It is not. Having discrete videos branded as ABC, CBS, Hulu, TMZ, AMC, etc. on the iPhone/iPad home pages is more like a wall of TVs -- each of which needs to be turned on, warmed up and navigated under their ...More