• Mobile Advertising Could Become Answer To Sustainable Growth

    Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display generate short-term revenue growth as the two remaining pillars. But some think it's mobile that could do the mooing. ...Read the whole story

  • Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype

    In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to a recent survey conducted by media buying processing firm Strata. After reporting steady growth over the past two years, digital advertising demand has decreased for the first time between two consecutive quarters, falling to 21.1% of respondents in the fourth quarter of 2010 from 26.0% of respondents in the third quarter of 2010. ...Read the whole story

  • Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark

    Online media buyers expect their budgets to expand 11% during 2011, according to a survey conducted by the equities research team at Deutsche Bank. The survey, which was conducted recently among 31 media buyers representing more than $5 billion in annual online ad spending, indicated that budgets should continue to expand at "double digits over the foreseeable future" for both paid search and display ads, and that other emerging digital media platforms such as mobile, social and group buying communities should also "ramp nicely" supporting the overall growth of digital media advertising budgets. ...Read the whole story

  • Bonnier Teaming With CP+B On Tablet Ads

    Bonnier made a splash last April when it unveiled an iPad edition of Popular Science, built with its Mag+ digital magazine platform. Since then, the publisher has turned out iPad versions of 10 other titles. Now Bonnier is turning its attention to advertising on the iPad and rival devices -- teaming with storied creative agency CP+B to develop new ad formats for tablet magazines. ...Read the whole story

How Starbucks Will Perk Up Mobile Social

>Raise your hand if you have been to Starbucks in the last week. Now raise your other hand if you have an iPhone or BlackBerry. Now, drop everything, because whether you think of it this way or not, Starbucks launching mobile payments is huge news for location-based social -- even if it doesn't, yet, allow you to get an automatic check-in with your chai latte. ...More

  • Big Sister Is Planning Your Dinner

    When I first read about a new device that scans your face and then suggests which products you might want to put on the family dinner table that night, an oxymoron worthy of an Austin Powers movie immediately crossed my mind: diabolically brilliant. And that's just the cookie around the filling. Having sized you up as a sure-fire sugar and cocoa addict, it can spit out a few Oreos just to make your acquaintance. ...More

  • Movies Are All About Mobile Now

    "Does that fancy damned movie app of yours rate audiences along with the film?" my partner asked as we suffered through "True Grit" a few weekends back. Oh, the film was just fine. Surprisingly good, in fact. It was the audience that almost had us walking out. There was more grey hair in this audience than I had ever seen at a modern film, and many of them seemed to think they were in their living rooms. The exchanges among the couples and groups in this theater were louder and more irritating than I had experienced since I took my ...More