Wednesday, January 19, 2011
  • Mobile Advertising Could Become Answer To Sustainable Growth

    Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display generate short-term revenue growth as the two remaining pillars. But some think it's mobile that could do the mooing. ...Read the whole story

  • Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype

    In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to a recent survey conducted by media buying processing firm Strata. After reporting steady growth over the past two years, digital advertising demand has decreased for the first time between two consecutive quarters, falling to 21.1% of respondents in the fourth quarter of 2010 from 26.0% of respondents in the third quarter of 2010. ...Read the whole story

  • Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark

    Online media buyers expect their budgets to expand 11% during 2011, according to a survey conducted by the equities research team at Deutsche Bank. The survey, which was conducted recently among 31 media buyers representing more than $5 billion in annual online ad spending, indicated that budgets should continue to expand at "double digits over the foreseeable future" for both paid search and display ads, and that other emerging digital media platforms such as mobile, social and group buying communities should also "ramp nicely" supporting the overall growth of digital media advertising budgets. ...Read the whole story

  • Bonnier Teaming With CP+B On Tablet Ads

    Bonnier made a splash last April when it unveiled an iPad edition of Popular Science, built with its Mag+ digital magazine platform. Since then, the publisher has turned out iPad versions of 10 other titles. Now Bonnier is turning its attention to advertising on the iPad and rival devices -- teaming with storied creative agency CP+B to develop new ad formats for tablet magazines. ...Read the whole story

    How Starbucks Will Perk Up Mobile Social

    >Raise your hand if you have been to Starbucks in the last week. Now raise your other hand if you have an iPhone or BlackBerry. Now, drop everything, because whether you think of it this way ...More

    • Big Sister Is Planning Your Dinner

      When I first read about a new device that scans your face and then suggests which products you might want to put on the family dinner table that night, an oxymoron worthy of an Austin Powers ...More

    • Movies Are All About Mobile Now

      "Does that fancy damned movie app of yours rate audiences along with the film?" my partner asked as we suffered through "True Grit" a few weekends back. Oh, the film was just fine. Surprisingly good, in ...More