Nielsen: Tablets Beat E-Readers As Second Living Room Screen by Mark Walsh

Tablets own the living room, e-readers rule the bedroom. That's the upshot of new research released today by Nielsen. Seven out of 10 of tablet owners and 68% of smartphone owners, said they use their devices while watching television, compared to only 35% of e-reader owners. ...Read the whole story

  • Smartphones Nearly 25% of Device Sales by Mark Walsh

    Retail sales of mobile communication devices grew 19% to nearly 428 million units during the first quarter from a year ago, according to new data from Gartner. Of that total, smartphones accounted for nearly one-quarter (23.6%), marking an 85% increase from the same period in 2010. ...Read the whole story

  • Android Phones Click With Millennial Ad Network by Mark Walsh

    Android phones accounted for more than half (53%) the impressions on the Millennial Media mobile ad network in April, nearly double the 28% share generated by the iPhone. BlackBerry phones drove 16% of impressions. ...Read the whole story

  • Senators Question Mobile Privacy Practices by Wendy Davis

    Given the current state of the law, the Federal Trade Commission might be powerless to prevent many app developers from collecting or selling information about mobile users, consumer protection chief David Vladeck told a Senate panel. ...Read the whole story

  • Redbox Signs On As First Tap.Me Advertiser by Mark Walsh

    Mobile game advertising startup Tap.Me has brought on DVD rental service Redbox as the initial advertiser for its in-game ad platform. Launched earlier this year, Tap.Me's system lets marketers offer sponsored rewards within games played on iOS-based devices, such as the iPhone and iPad. ...Read the whole story

Tablets: The 5% Solution by Steve Smith

Media mavens were all over yesterday's Nielsen numbers about tablet penetration, and I am still trying to figure out why. The survey of 12,000 consumers showed that 4.8% of U.S. consumers own a tablet. This seemed to surprise a lot of people, leading to some weird hand-wringing over tablets not being that big a deal after all. ...More