Wednesday, January 18, 2012
  • Smartphone Reach Hits 46% In 2011, iPhone Tops Android

    Last year ended with smartphone penetration in the U.S. reaching 46%, according to the latest data from Nielsen. Helping to drive adoption in recent months has been the iPhone 4S, launched in October. ...Read the whole story

  • Mobile Start-up Qriously Expands To U.S.

    London-based mobile start-up Qriously is entering the U.S. market with the launch of a New York office led by Joe Zahtila, former chief revenue officer and COO of Dynamic Logic. The company, which replaces regular mobile ads with short survey questions on behalf of brands and publishers, is also rolling out a pair of new ad offerings. ...Read the whole story

  • Freemium To Drive 64% Of App Revenue By 2015

    Free is the best way to make money in the app world, according to the IHS Screen Digest Mobile Media Intelligence Service. The market researcher's latest projection of growth in in-app purchases sees a $970 million market in 2011 growing to $5.6 billion in 2015. IHS estimates that of the billions of apps downloaded in 2011, 96% were free. ...Read the whole story

  • Mobile Gaming Not Killing Handheld Consoles Yet

    The shift of game revenues from traditional dedicated consoles to smartphones has been dramatic -- but not quite as dire as many suggest. On a worldwide basis, IDC is forecasting growth in all mobile gaming software segments from $14.7 billion in 2012 to $20 billion in 2015. But the revenue split between dedicated handhelds and mobile phone and tablet platforms will move towards phones/tablets only 4% in those three years. ...Read the whole story

  • Volkswagen Touts R With IPad App

    Volkswagen is launching an iPad app called "Golf R Drivers Forever" touting the automaker's most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. ...Read the whole story

Around The Net

  • Aeropostale Uses Apps To Energize Teen Sales StaffMobile Payments Tofday

    At this week's NRF retail Big show, Aeropostale outlined how it stays connected with its 30,000 sales staffers via apps. According to Group VP Julie Sedlock, the downloadable app addresses the Millennial love of gadgetry, but also allows her to stay in touch with the teens on the sales floor selling the goods. ...Read the whole story

For Mobile, Context Is The Differentiator

Perhaps the single factor that could benefit the mobile industry more than any other is not technology, but leveraging mobility itself. ...More