• Smartphone Reach Hits 46% In 2011, iPhone Tops Android

    Last year ended with smartphone penetration in the U.S. reaching 46%, according to the latest data from Nielsen. Helping to drive adoption in recent months has been the iPhone 4S, launched in October. ...Read the whole story

  • Mobile Start-up Qriously Expands To U.S.

    London-based mobile start-up Qriously is entering the U.S. market with the launch of a New York office led by Joe Zahtila, former chief revenue officer and COO of Dynamic Logic. The company, which replaces regular mobile ads with short survey questions on behalf of brands and publishers, is also rolling out a pair of new ad offerings. ...Read the whole story

  • Freemium To Drive 64% Of App Revenue By 2015

    Free is the best way to make money in the app world, according to the IHS Screen Digest Mobile Media Intelligence Service. The market researcher's latest projection of growth in in-app purchases sees a $970 million market in 2011 growing to $5.6 billion in 2015. IHS estimates that of the billions of apps downloaded in 2011, 96% were free. ...Read the whole story

  • Mobile Gaming Not Killing Handheld Consoles Yet

    The shift of game revenues from traditional dedicated consoles to smartphones has been dramatic -- but not quite as dire as many suggest. On a worldwide basis, IDC is forecasting growth in all mobile gaming software segments from $14.7 billion in 2012 to $20 billion in 2015. But the revenue split between dedicated handhelds and mobile phone and tablet platforms will move towards phones/tablets only 4% in those three years. ...Read the whole story

Around The Net

For Mobile, Context Is The Differentiator

Perhaps the single factor that could benefit the mobile industry more than any other is not technology, but leveraging mobility itself. ...More

  • Report: Women Purchase More CE Products, Watch More TV Online Than Men

    The last few days have yielded some eye-popping online video stats from research firms and companies with skin in the game. For starters, researcher Parks Associates has found in its latest studies that women are more ravenous consumers of online TV shows than men. Parks Associates found that women are 73% more likely than men to have watched a full-length TV show online in the past 30 days. ...More