According to app analytics firm Localytics, it takes over 10 sessions with an app for 44% of eventual buyers to make their first purchase. Only a third (33%) buy in 2 to 9 uses of an app. ...
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed ... Read the whole story
Further bolstering its European presence, WPP's mobile marketing agency Joule has hired former Microsoft executive Jonathan Tom to serve as vice president, media for ... Read the whole story
Analysts predict another positive quarter for Google, with 32% revenue growth expected on the strength of its core search business, when the company releases ... Read the whole story
For all of the multimedia variety and connectivity the Amazon Kindle Fire has to offer, it remains predominantly, overwhelmingly, a book reader. According to ... Read the whole story
Signaling a shift in its digital promotions and couponing business toward mobile platforms, ePrize has acquired mobile marketing company Cellit. ePrize was founded in ... Read the whole story
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a ... Read the whole story