Console Games Embrace The Second Screen by Steve Smith

Late last week, Microsoft released Dance Central Dance Cam, an iOS, Android and Windows Phone app that can capture and synthesize a gamer's dance moves into a music video. Marketers should be taking note. The second screen could be their most direct route "into the game" of consoles. ...Read the whole story

  • AT&T Ramps Up Cross-Platform Efforts by Mark Walsh

    AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a media lab facility in New York in October. In between, the AdWorks network spanning mobile, online display and interactive television, has landed among the top four U.S. ad networks behind Google, Yahoo and AOL, according to comScore. ...Read the whole story

  • Tablet, E-Reader Owners Double Over Holidays by Mark Walsh

    The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the launch of less expensive devices like the Kindle Fire and Barnes & Noble’s Nook Tablet, according to a new study. The research by the Pew Internet & American Life Project found that e-reader ownership also jumped from 10% to 19% between mid-December and mid-January, while the proportion of Americans with either type of device climbed from 18% to 29%. The surge is all the more striking because it follows a period from mid-2011 into the fall, ...Read the whole story

  • MetroPCS Gets Into Sports by Karl Greenberg

    Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team with a road show called the "USA Basketball Dream Tour." The tour, which started in Orlando, visits 15 markets twice each over the next seven months. ...Read the whole story

  • Chevy's Super Bowl Game Time App Aims To Dominate The Big Game by Steve Smith

    Released this weekend for iOS and Android, the Chevy Game Time app is designed to be run in tandem with the Super Bowl as a second-screen experience, including polling and contests for winning 20 Chevrolet cars and other prizes from marketing partners such as Sirius XM Radio, Bridgestone, Motorola, the NFL, Papa John's Pizza, NFLShop and others. ...Read the whole story

  • McDonald's Twitter Campaign Gets Burned by Steve Smith

    Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. ...Read the whole story

Around The Net

RIM Shot: Critics Worry 'Shakeup' Augers More Of The Same by Thom Forbes

Blackberry parent company Research in Motion "is "bowing to critics and market forces," as the New York Times headline puts it, by replacing the co- CEOs who developed "the innovative device that was the first to reliably deliver email over airwaves." Thorsten Heins, who joined RIM in 2007 and most recently has been COO for software, hardware and sales, becomes CEO effective today. Mike Lazaridis, who co-founded RIM with a childhood friend in 1985, becomes vice chairman and will lead an "innovation committee," Ian Austen reports. Jim Balsillie, who invested $250,000 in the company in 1992, remains a director and ...More