Monday, January 23, 2012
  • AT&T Ramps Up Cross-Platform Efforts

    AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a media lab facility in New York in October. In between, the AdWorks network spanning mobile, online display and interactive television, has landed among the top four U.S. ad networks behind Google, Yahoo and AOL, according to comScore. ...Read the whole story

  • Tablet, E-Reader Owners Double Over Holidays

    The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the launch of less expensive devices like the Kindle Fire and Barnes & Noble’s Nook Tablet, according to a new study. The research by the Pew Internet & American Life Project found that e-reader ownership also jumped from 10% to 19% between mid-December and mid-January, while the proportion of Americans with either type of device climbed from 18% to 29%. The surge is all the more striking because it follows a period from mid-2011 into the fall, ... ...Read the whole story

  • MetroPCS Gets Into Sports

    Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team with a road show called the "USA Basketball Dream Tour." The tour, which started in Orlando, visits 15 markets twice each over the next seven months. ...Read the whole story

  • Chevy's Super Bowl Game Time App Aims To Dominate The Big Game

    Released this weekend for iOS and Android, the Chevy Game Time app is designed to be run in tandem with the Super Bowl as a second-screen experience, including polling and contests for winning 20 Chevrolet cars and other prizes from marketing partners such as Sirius XM Radio, Bridgestone, Motorola, the NFL, Papa John's Pizza, NFLShop and others. ...Read the whole story

  • McDonald's Twitter Campaign Gets Burned

    Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. ...Read the whole story

  • Touchtv Announces iPad App

    Created by SkyGrid,Touchtv announced the Touchtv App for iPad, so viewers can watch sports, entertainment, politics and news channels. Custom designed for the iPad, Touchtv says users can "touch" any channel to start watching. From the Home Screen viewers can add more channels and personalize their TV. ...Read the whole story

  • TWC Launches iPhone App

    Time Warner Cable has launched a new iPhone app that allows customers to watch live TV on their devices. ...Read the whole story

  • Polar Mobile Raises $6 Million for HTML5 Platform

    Polar Mobile announced this morning it had secured another $6 million in funding in a round led by Georgia Partners. The mobile media platform servicing publishers such as CBS Interactive, Conde Nast, Sports Illustrated and the Wall Street Journal says it will use the funds to develop its new MediaEverywhere initiative. ...Read the whole story

RIM Shot: Critics Worry 'Shakeup' Augers More Of The Same

Blackberry parent company Research in Motion "is "bowing to critics and market forces," as the New York Times headline puts it, by replacing the co- CEOs who developed "the innovative device that was the first to ...More