Thursday, January 26, 2012
  • Buzz Goes Au Naturel: Nielsen Strips Out Jargon, Adds Hyper-Local Metrics

    NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will enable marketers, agencies and others to monitor "natural language" conversations and to listen to them globally, or at "hyper-local" levels. The new features, which are powered by uberVU, will enable social media analysts to utilize the natural language feature in more than 50 languages, and to filter them down to "city-level" locations. ...Read the whole story

  • Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B

    Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And usage impacts advertising. Research firm eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011. This year, U.S. mobile ad spending will grow 80% to $2.61 billion. ...Read the whole story

  • Videology Measures Offline Segments Of In-Stream Videos

    Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database marketing and behavioral targeting services provider I-Behavior and Kantar Shopcom. ...Read the whole story

  • Survey: 100% Bought CE Device At Holiday

    "I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was a representative mix of consumers. ...Read the whole story

  • Mobile Media Spending To Hit $55B In 2012

    Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. That estimate from market research firm PQ Media combines mobile revenue generated both from providing content and access and marketing and advertising. ...Read the whole story

  • Ad Mobile Codes Proliferate In Magazines

    Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation found the number of "mobile action codes" climbed from 352 in the first-quarter issues to 1,899 in the fourth quarter, for a record total of 4,468 in 2011. ...Read the whole story

  • Fuel Uses Game Play To Reach Youth Market

    Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through interactive campaigns, such as gaming. To accomplish the goal, senior executive Andrew Wing and creative guru Mike Burns have been named co-CEOs. ...Read the whole story

  • MMA Issues App Privacy Guidelines

    Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. ...Read the whole story

Influence Is More Than A Score

Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and leverage their content to support the brand story. The brand story is ...More

  • Tuning In To Media-savvy Girls: 10 Things To Know

    This is the time of the girl - we've seen it coming, and it's here. Global organizations focusing on girl "upliftment," serving future family "upliftment" is working. There are now more girls in U.S. universities than ...More

  • Can Self-Checkout Be Retailers' Secret Weapon?

    The other day at Best Buy I encountered my first sighting of a mobilized tag-team couple. In the lead, the wife picked up cameras and accessories and recited the brands and model numbers, while the husband ...More