Vendor Study: Few -- Very Few -- Retail Brands Are Truly Mobile-Ready by Steve Smith

Most major retailers continue to offer uneven mobile experiences across platforms, a Zmags-backed study maintains. Even companies with app or mobile Web presence are not providing true shopping experiences that end in a purchase opportunity. ...Read the whole story

  • Digital Viewing Of Traditional TV Rises by Wayne Friedman

    Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods. That's good news for new video and TV-related businesses. ...Read the whole story

  • Velti To Debut Private Exchange For Premium Publishers by Gavin O'Malley

    Velti plans to debut a new private exchange for premium publishers. Krishna Subramanian, chief marketing officer at Velti, says it is the only exchange built specifically for mobile that offers the ability to create dynamic pricing models by setting floors and custom priorities. ...Read the whole story

  • Apple Promises To Crack Down On Privacy Violations by Wendy Davis

    Faced with reports that app developers are scooping up iPhone users' address books without their permission, Apple said it intends to put a stop to the practice. Apple's statement came the same day it was grilled by congressmen on privacy issues. ...Read the whole story

  • Mobile Malware Attacks Up 155% In 2011 by Mark Walsh

    A new report from Juniper Networks underscores the downside of the Android Market's hands-off approach to approving apps. In its annual Mobile Threats Report, it reported a record number of mobile malware attacks, especially to the Android platform. While there was a 155% rise in mobile malware across all mobile operating systems last year, attacks targeting Android jumped 3,325% in just the last seven months of 2011. ...Read the whole story

  • People.com Launches Tablet-Optimized Site With Unilever Support by Steve Smith

    Both People.com and AOL.com have launched tablet-optimized sites this week. Unilever is supporting the People launch with a campaign designed specifically for a tablet Web browser. ...Read the whole story

Rich Media Ads Can Optimize Mobile Sites by Amy Vale

Publishers are seeing more of their mobile content being consumed on a massive scale by audiences. Those that want to capitalize on this trend are exploring various options for advertising. ...More