Thursday, February 16, 2012
  • Digital Viewing Of Traditional TV Rises

    Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods. That's good news for new video and TV-related businesses. ...Read the whole story

  • Velti To Debut Private Exchange For Premium Publishers

    Velti plans to debut a new private exchange for premium publishers. Krishna Subramanian, chief marketing officer at Velti, says it is the only exchange built specifically for mobile that offers the ability to create dynamic pricing models by setting floors and custom priorities. ...Read the whole story

  • Apple Promises To Crack Down On Privacy Violations

    Faced with reports that app developers are scooping up iPhone users' address books without their permission, Apple said it intends to put a stop to the practice. Apple's statement came the same day it was grilled by congressmen on privacy issues. ...Read the whole story

  • Mobile Malware Attacks Up 155% In 2011

    A new report from Juniper Networks underscores the downside of the Android Market's hands-off approach to approving apps. In its annual Mobile Threats Report, it reported a record number of mobile malware attacks, especially to the Android platform. While there was a 155% rise in mobile malware across all mobile operating systems last year, attacks targeting Android jumped 3,325% in just the last seven months of 2011. ...Read the whole story

  • Launches Tablet-Optimized Site With Unilever Support

    Both and have launched tablet-optimized sites this week. Unilever is supporting the People launch with a campaign designed specifically for a tablet Web browser. ...Read the whole story

Around The Net

  • Apple Takes Top Smartphone Seller CrownGartner

    Surpassing Samsung, Apple became the world’s biggest smartphone vendor in the fourth quarter of 2011, according to new data from Gartner. “Almost a quarter of smartphones sold were iPhones as Apple’s market share rose to 23.8 percent from 15.8 percent a year earlier,” Bloomberg notes, citing Gartner. All told, Apple sold 35.5 million smartphones to consumers while Samsung sold 34 million. Global smartphone sales increased 47% to 149 million units. That said, Apple’s sequential growth may slow this quarter as pent-up demand was largely sated by holiday sales, Roberta Cozza, a Gartner analyst, told Bloomberg. “The wild card for 2012 ... ...Read the whole story

  • Starbucks Valentines App Still LivePromo Magazine

    Cads: it's not too late to give a virtual Valentine's Day gift. Starbuck's app stays live until Thursday. It's part of the Starbucks Cup Magic App program developed last year for the holidays to allow its customers to share augmented reality experiences. The short-term program has Valentine's Day-themed coffee cups with red hearts. Consumers can download an app and send Valentine's Day greetings through augmented reality technology that interacts with the cups. Users tap the "Send a Virtual Valentine" button to send the message. Recipients can scan a limited-edition Valentine's Day Starbucks cup that reveals the sender's message of love. ... ...Read the whole story

Rich Media Ads Can Optimize Mobile Sites

Publishers are seeing more of their mobile content being consumed on a massive scale by audiences. Those that want to capitalize on this trend are exploring various options for advertising. ...More