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• OMD's Next Big Thing Is Just A Bunch Of Hacks (And Why That's A Good Thing) by Joe Mandese

  In what likely is the first initiative of its kind by a major ad agency and its clients, Omnicom's OMD unit brought some of its biggest brands together with some of the app communities' most innovative developers to create new digital media experiences that could change the way consumers interact with brands. The initiative, which culminated in a 48-hour "hackathon" at an empty ping pong hall in downtown Manhattan, generated nearly 50 new applications for experiencing music on ad-supported online music service Spotify -- some of which are already being optioned by the OMD client brands that participated. ...Read the whole story

• Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer by Laurie Sullivan

  Zumobi will launch the Zumobi Brand Integration platform to strengthen the love affair between consumers and brands via apps on high-end devices, such as mobile and connected TV. The platform integrates floating ads and social features into the app, making consumers feel as if the ads represent an image they adore rather than a product that brands want to sell. ...Read the whole story

• Pandora A 'Buy," Expected To Maintain Growth by Mark Walsh

  Wall Street analysts expect Internet radio service Pandora to show another quarter of strong growth when it reports fourth-quarter earnings. It's being called a "must-have" application for smartphones and tables -- with ad dollars to follow. ...Read the whole story

• Tablet Demand Explodes, Creates Global Phenomenon by Mark Walsh

  A new Forrester report projects 112.5 million U.S. adults--one-third of the adult population--will own a tablet by 2016, up from a prior forecast of 82.1 million. On the eve of the expected release of the iPad 3, the report also showed that 61% of people surveyed said they're considering buying the Apple tablet. ...Read the whole story

• 'USA Today' Updates iPhone App, Improves Visual, Ad Options by Mark Walsh

  Gannett has released the latest version of its iPhoneapp, a visually enhanced update that includes larger photos, more video in articles and streamlined navigation. It will also offer more prominent placement for ads. ...Read the whole story

• SingTel Buys U.S. Mobile Marketing Firm, Amobee for $321 Million by Steve Smith

  Asia-Pacific mobile phone and network provider SingTel makes its first U.S. acquisition in several years in buying California-based Amobee. SingTel will expand into both display advertising on mobile as well as deals, coupons and loyalty programs. ...Read the whole story

• More Than A Third of SMBs Using iPads by Steve Smith

  iPad use among small and medium-sized businesses has nearly quadrupled since last year, "The Business Journal" reports.The increase marks a shift in SMB priorities for leveraging technology. ...Read the whole story

search Google Developing Voice Assistant by Laurie Sullivan

A Siri-like voice search experience from Google seems long overdue, although the Mountain View, Calif. tech company has been testing voice search on its desktop and mobile engines for more than a year. Reports indicate that Google Assistant will debut sometime this year. Well, of course. Voice and gesture commands will change the way search marketers launch and run campaigns. ...More

• From Obama to Brands: Leveraging Participatory Engagement by Steve Smith

  Messaging platform for Obama 2012 and many consumer brands Mobile Commons has learned that people really do like to participate. It is not just about politics, but about mutual engagement. ...More