Monday, April 9, 2012
  • Marketers Increase Search Budgets, Mobile Gets Uptick

    Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday. The Adobe Systems Global Digital Advertising Q1 2012 Update reveals that ROI for campaigns in the United States rose 11% in the quarter compared with a year ago. Finance and automotive demonstrated the most increases, while the retail sector fell 5%. ...Read the whole story

  • Advertisers Recycle Print Ads For Tablets

    With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it's clear that magazine publishers are counting on tablets for future growth. But a new report from Kantar Media suggests publishers will need to upgrade ad offerings in tablet editions to fully exploit the new platform. ...Read the whole story

  • Report: Google Tablet Coming In July

    The Verge reports that Google's own co-branded tablet may be imminent, with a rollout to consumers as early as July. The Android-powered 7-inch device appears to be aimed as much at the Amazon Kindle Fire as at the iPad ...Read the whole story

Around The Net

  • Hipmunk Trip Adviser Considers SchedulesMashable

    A mobile app update on the Hipmunk mobile platform aims to make it easy to integrate Microsoft Outlook, Google Calendar or Apple iCal appointments with flight and hotel searches, according to Sarah Kessler. The scheduler alerts users when appointments conflict with flights. Kessler tells us that when booking travel plans, the update eliminates toggling between calendar and Hipmunk. There are several missing features, she writes. Kessler suggests a way to add a travel companion's schedule to search results, for example, and offers up other suggestions. ...Read the whole story

  • Microsoft Shells Out For Strong Apps The New York Times

    Like a Web portal without content, mobile platforms can’t thrive without a diverse array of applications. With that in mind, Microsoft is offering developers various incentives -- including cash -- to tailor apps for its Windows Phone app store. “Many developers are reluctant to funnel time and money into an app for what is still a small and unproved market,” writes The New York Times. “So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising.” What’s more, the software giant is reportedly ... ...Read the whole story

  • Marketers face confusion over growing mobile tracking optionsMobile Marketer

    With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds - if any - they should embrace. ...Read the whole story

All the World's A Screen: What's Your Number?

Five. That's how many screens are in my life most days. There's my work computer, my most meaningful LCD relationship. And then there's my laptop, which I drag around on errands and often carry from room ...More