• Marketers Increase Search Budgets, Mobile Gets Uptick

    Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday. The Adobe Systems Global Digital Advertising Q1 2012 Update reveals that ROI for campaigns in the United States rose 11% in the quarter compared with a year ago. Finance and automotive demonstrated the most increases, while the retail sector fell 5%. ...Read the whole story

  • Advertisers Recycle Print Ads For Tablets

    With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it's clear that magazine publishers are counting on tablets for future growth. But a new report from Kantar Media suggests publishers will need to upgrade ad offerings in tablet editions to fully exploit the new platform. ...Read the whole story

  • Report: Google Tablet Coming In July

    The Verge reports that Google's own co-branded tablet may be imminent, with a rollout to consumers as early as July. The Android-powered 7-inch device appears to be aimed as much at the Amazon Kindle Fire as at the iPad ...Read the whole story

All the World's A Screen: What's Your Number?

Five. That's how many screens are in my life most days. There's my work computer, my most meaningful LCD relationship. And then there's my laptop, which I drag around on errands and often carry from room to room in the house. Then there's my iPad (my preferred vehicle for Netflix, Facebook Scrabble and a fun app for the gym). I've got an Android smartphone and a plain old TV. (Yes, just one. It migrates from the living room during football season to the bedroom for the rest of the year.) Toss in all the screens I pay for (those college ...More

  • Mobile Phone, Tablet Users Gravitate Toward Product Videos, Study Finds

    Ever clicked on a video link on your mobile phone only to encounter a video that - gasp - didn't play? Yep, thought so. Me too. Even in this mobile-centric day and age, I still run across videos that just don't start on my smartphone, or videos that require the viewer to scroll back and forth across the screen. ...More