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• airlines United Airlines Rewards Employees, Customers by Tanya Irwin

  United Airlines is offering prizes to customers who nominate employees for great service via its mobile app and will award $125,000 in October to the winning employees. Customers can win tickets or MileagePlus miles for nominating winning employees via the Outperform Recognition Program. ...Read the whole story

• Android Owns Half U.S. Smartphone Market by Mark Walsh

  Half the smartphones in the U.S. ran on Google's Android platform through April. About half of users are both downloading apps and using mobile browsers, up from less than 40% in the year-earlier period. ...Read the whole story

• Red Bull Campaign Shows That Social Mobile Has To Get Beyond The Banner by Steve Smith

  Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign for Red Bull Canada demonstrated.. ...Read the whole story

Monetization? Screen Size DOES Matter -- Though Mostly Just for Advertising by Dave Morgan

As most of us in the industry know, mobile Web usage hasn't monetized for advertising nearly as well as "on PC" usage has. Earlier this week at the All Things D Conference, Kliener Perkins' Mary Meeker told us that rates for mobile Web advertising are only 20% of the rates for Web ads presented on personal computers. ...More

• Black American Consumers Are Powerful Digital Users by Jack Loechner

  According to Marketing Charts, and Nielsen's latest Cross-Platform Report, Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases. ...More