In a major upgrade to its iOS apps, Walmart adds a special in-store mode that tries to keep its customers in the brand's own mobile house. The power comes in … Read the whole story
United Airlines is offering prizes to customers who nominate employees for great service via its mobile app and will award $125,000 in October to … Read the whole story
Half the smartphones in the U.S. ran on Google's Android platform through April. About half of users are both downloading apps and using mobile … Read the whole story
Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign … Read the whole story
As most of us in the industry know, mobile Web usage hasn't monetized for advertising nearly as well as "on PC" usage has. Earlier … Read the whole story
According to Marketing Charts, and Nielsen's latest Cross-Platform Report, Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. … Read the whole story