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• Olympic Fans Screen Action On Multiple Devices by Mark Walsh

  Four in 10 of those who plan to follow the Olympics this summer will do so on two or more devices, according to a new study by Harris Interactive for Velti. Some 5% of U.S tablet owners will use their devices to get Olympics coverage, while 27% of smartphone users will do the same. ...Read the whole story

• telecom Q&A: Virgin Mobile Marketing Head Faris On Retail by Aaron Baar

  This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young demographic of consumers who are looking for something a little different. ...Read the whole story

• Opera: iOS Commands Top Ad Rates by Mark Walsh

  The iPhone continues to claim top dollar when it comes to mobile advertising. The Apple smartphone commanded eCPMs of $2.85 in the second quarter, followed by Android at $2.10. Apple's iOS operating system also dominated in overall market share on Opera's mobile ad platform, serving 35 billion ad impressions a month globally. ...Read the whole story

• History Channel App Finds The Legacy and Lore From Where You Stand by Steve Smith

  History Here extends the History Channel brand to the near-at-hand. Using mobile GPS, it finds historic points of interest you never knew were in walking distance. ...Read the whole story

• Google Reports $12 Bil In Consolidated Revenue by Laurie Sullivan

  Google reported $12 billion -- up 35% sequentially -- in consolidated revenue for Q2 2012, which includes a sub-period for Motorola. Remove traffic acquisition and revenue from acquisition and the company generated $8.3 billion. ...Read the whole story

• Twitter Rolls Out Targeted Tweets by Mark Walsh

  Twitter introduced targeted Tweets Thursday, giving brands the ability to reach specific audiences on Twitter without first sending a Tweet to all followers. ...Read the whole story

search How Opera's Report Gives Search Marketers Insight Into Mobile Strategies by Laurie Sullivan

Search marketers running mobile campaigns need insight into how consumers interact with content. The mobile browser company Opera has released findings that show the United States and Canada generate the majority of ad requests, with 73% of the global total. The U.S. eCPM generates the highest value at $1.98, closely followed by the United Kingdom at $1.94. Both top the global average of $1.90. ...More

• Half Of Cell Phone Users On Phones During TV - What It Means For Social TV, Olympics by Daisy Whitney

  No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of cell phone users are on their phones while viewing TV, it's understandable that broadcasters would be in a pickle about how to leverage this new behavior. ...More

• DEV WATCH: Mogreet's AdStitch Mobile Ad Service by Tyler Loechner

  As reported in OnlineMediaDaily on July 17, LA-based mobile marketing platform provider Mogreet launched the AdStitch mobile advertising service. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. ...More

• AdColony 'Pitches' a Strike at MMA Awards by Tyler Loechner

  AdColony, a mobile video ad platform with headquarters in Los Angeles, Tuesday announced that it was awarded the honor of best "pitch" by the Mobile Marketing Association. AdColony was honored with the award for "innovation in mobile for its proprietary Instant-Play technology," which delivers hi-def video ads instantly. ...More