Wednesday, September 19, 2012
  • Adobe Creates IPad Publishing App Tool

    Adobe will attempt to capture more of the publishing market by appealing to small companies and individuals creating content in apps for iPads. The platform, Creative Cloud publishing, now supports a folio feature, allowing content creators to build single pieces of the marketing material, brochure and publication into an iPad app, rather than a dashboard filled with a library of publications. ...Read the whole story

  • FT's Grimshaw: Publishers Need To Be More Aggressive With Mobile Strategies, Or Be Left Behind

    LONDON -- For all the talk about mobile media, industry executives probably don't yet understand the extent to which consumers are living their lives on mobile devices and platforms, Rob Grimshaw, managing director of FT.com, said during a keynote Tuesday morning at OMMA Mobile Europe. ...Read the whole story

  • Social, Mobile Soar In Back-To-School Finale

    As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social sales, or online sales that happen as a result of a referral from a social media site, accounted for 1.6% of July sales. ...Read the whole story

  • Adap.tv 'Planner' To Optimize Online Video Buys

    With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

  • Consumer Groups Ready FCC Complaint Against AT&T

    AT&T's plans to limit the availability of the FaceTime video chat app will harm "individuals and innovators alike," a coalition of consumer groups argue in a letter to the telecom. ...Read the whole story

  • Major Networks Sign For Nielsen Online Ratings

    The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, AudienceScience, DataXu, Innovid, Jivox Corporation, LiveRail, SET, TubeMogul, Turn, VideoHub, Videology, VINDICO and ZEDO. ...Read the whole story

  • RGM Group Raises $21 Million

    Digital advertising firm RGM Group on Wednesday announced closing $21 million in funding from Riordan, Lewis & Haden Equity Partners. The company plans to use the new investment capital to ramp up its national sales force and technology efforts. RGM also named former FastClick CEO Kurt Johnson as its new CEO. ...Read the whole story

Bankers Chase Mobile In Latin America

Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America at their annual meeting in Panama last week, several executives brought ...More


  • Mobile Video Ad Completion Nears 90%, Study Says

    Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising. ...More

  • Razorfish's Gelb Joins Mobile Startup MoPub

    Razorfish mobile lead Paul Gelb has left the agency to become head of strategy for San Francisco-based MoPub, a startup that helps publishers and developers monetize their smartphone apps. In his new role, Gelb is charged ...More