The iPhone 5 Effect: App Downloads Surge 33% After Launch by Steve Smith

Downloads from the Apple App Store spiked in the weeks following the launch of the iPhone 5. Rarely have marketers seen the cost of acquiring a loyal user so cheap, according to app marketing platform Fiksu. ...Read the whole story

  • research Mobile Shopping On Rise For Holidays by Aaron Baar

    "The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at Burst, tells Marketing Daily. "Mobile ... [is] another way to communicate deals and offers and promotions." ...Read the whole story

  • Calif. A.G. Threatens App Developers With Fines by Wendy Davis

    App developers that don't start offering privacy policies in the next 30 days could face fines of $2,500 per download, California Attorney General Kamala Harris said. ...Read the whole story

  • Google's Siri-Like Voice Search Takes On Apple Devices by Laurie Sullivan

    Google released a revised search app for iOS that adds a Siri-like voice-recognition service to its Android service on Apple phones. It's a wake-up call for marketers, which will find the audio searches serve up much more comprehensive and relevant information in query results, compared with typing keywords into a search box. ...Read the whole story

  • Adland Copes With Sandy by Steve McClellan

    Like many sectors in the Eastern U.S. hit by Hurricane Sandy, Adland was slowly getting back to work Wednesday. But it was far from business as usual. ...Read the whole story

search The Future Of Mobile HyperLocal Search by Laurie Sullivan

Google announced Voice Search this week, but already I want to see Google Shopping and Product Listing Ads in my search results after pulling up the voice search app to say "where can I find a red dress, locally." In the retail sector, 41% of consumers participating in a recent study use their smartphone for local search. ...More

  • Mobile Relationship Marketing by Jack Loechner

    According to an inclusive report by the CMO Council to consider the need for "exploiting mobile to the fullest degree," there are some impressive early adopters and trailblazers, but what is clear from this study, says the report, is that a shift in thinking around the entire scope of mobile engagement is a mandate. ...More

  • Overcaffeinated LG Spokeswoman Does Lousy Job Of Explaining New Phone by Larry Dobrow

    While waiting to be flushed from my home by the now-annual turbostorm of the megacentury, I pondered my options for the time I had left. Viewing stock video footage farted out by the local electric company would only prompt me to think dark, socialist thoughts about nationalization of our utilities and railroads. Running the family through emergency drills would be needlessly alarmist, especially when our storm strategy rarely deviates from "avoid windows and eat cake." So I decided to spend my remaining non-damp hours the only way I know how: by watching overproduced videos showcasing personal electronic gadgetry. ...More