• Data Released On Facebook's iPhone 5 Users

    Facebook ad partner Optimal has made public analytics data relating to its iPhone 5 users. Optimal recently said Facebook is making from 20 to 40 times more per impression in mobile than on the desktop. ...Read the whole story

  • Pepsi Success Resonates On Twitter

    The company created a 60-second minivideo recap of what had happened for the prior week on Twitter around music and created weekly tweet-sized, 50-second video mashups. The second piece was to take a rising song and give out downloads. ...Read the whole story

  • Rise In Mobile Users Searching Health Info

    More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, reports Pew. Exercise, diet and weight apps are the most popular types of health apps. ...Read the whole story

  • Macy's Aims For Some Black Friday App-Kicking

    Created in partnership with eBay, the app will preview Black Friday specials, allow shoppers to write personal lists they can share, and get push notifications on specials. When stores open, the app steers shoppers toward specials within their local store. ...Read the whole story

  • AppNexus Hires Ex-AOL Exec Clarizio

    Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. ...Read the whole story

  • Online Retail Spend Soars 15%

    Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online retail spending increased 15% to $41.9 billion in the third quarter, according to new estimates from comScore. ...Read the whole story

  • Premium Publishers Best Sites For Brand Marketing

    Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe premium content publishers do a better job of reaching brand goals, compared with 27% on social media, according to a new study by the Online Publishers Association. ...Read the whole story

  • SapientNitro Posts 11% Q3 Revenue Gain, Buys Second Story

    Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to $32.8 million. The company said its digital agency SapientNitro accounted for about 68% of total revenues or a little more than $196 million, up about 11% from the third quarter of 2011. ...Read the whole story

Hey, Mr. President! Does This Mean You Can Stop Assaulting Me With Messages Now?

This campaign leveraged some of the most sophisticated tools target marketing and mobile messaging have to offer. And somehow their faux-intimacy made me feel more -- not less -- alienated. ...More

  • Video Boosts Mobile Ad Engagement 30%

    As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data continues to prove the effectiveness of video in boosting interaction rates and engagement with mobile ads. ...More

  • Online Shopping Is Up For Grabs This Holiday Season

    Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers will be competing to grab a share of the $54 billion that eMarketer predicts will be spent by consumers online this holiday season. Today, Hispanics make up 12% of the U.S. online market, which means they will spend approximately $6.5 billion. ...More