MoBlog
Kudos to DC, home of Superman, Batman, Swamp Thing, and more recently the daring reboot of its entire superhero line of comics in an attempt to make the genre accessible … Read the whole story
Facebook ad partner Optimal has made public analytics data relating to its iPhone 5 users. Optimal recently said Facebook is making from 20 to … Read the whole story
- COMMENTARY
This campaign leveraged some of the most sophisticated tools target marketing and mobile messaging have to offer. And somehow their faux-intimacy made me feel … Read the whole story
The company created a 60-second minivideo recap of what had happened for the prior week on Twitter around music and created weekly tweet-sized, 50-second … Read the whole story
- COMMENTARY
As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data … Read the whole story
More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, … Read the whole story
- COMMENTARY
Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers … Read the whole story
Created in partnership with eBay, the app will preview Black Friday specials, allow shoppers to write personal lists they can share, and get push … Read the whole story
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. Read the whole story
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online … Read the whole story
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe … Read the whole story
Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to … Read the whole story
