The mobile check-in network will be more explicit about who exactly is in your web of friends. At the same time, its business partners have broader access to the profiles of those who are checking in. ...Read the whole story
Mobile data, mobile payments and the struggle between Apple and Google will again be key story lines in 2013. M-commerce is also expected to eclipse e-commerce by 2015 in North American and Asia, says Chetan Sharma. ...Read the whole story
Pepsi is courting user-generated content to craft an intro video for Beyonce's halftime performance at the Super Bowl this year. ...Read the whole story
Citing recent feedback from marketers on its mobile and news feed ads, as well as its "ability to leverage third-party data" through the Facebook Exchange and its custom audiences platform, J.P. Morgan this morning raised its price target for Facebook 21% to $35 per share from $29 previously. ...Read the whole story
Launched just 18 months ago, Fab.com, the online design store, has amassed 10 million members already and posted 600% sales growth over the last year. Mobile has played a major part in its rise. ...Read the whole story
It's one thing to attract mobile gamers; it's quite another to keep them. But when a game is dependent on advertising support for its existence, keeping them is of the utmost importance. Marketing Daily speaks with the CEO of the analytics and retargeting company OtherLevels. ...Read the whole story
App and data manager TigerLogic just agreed to buy mobile app publisher Storycode in a deal valued at about $7.3 million. ...Read the whole story
The Marketing Services & Technology sector accounted for nine of the 30 largest deals of the year, with 458 transactions valued at more than $20 billion -- up 67% for volume and 36% for value, respectively, compared with 2011. ...Read the whole story
A new year provides an opportunity to take a snapshot look at mobile -- current and future. A wide range of recent research provides some insight into the mobile landscape, from recent holiday shopping results to forward projections. ...More
Here in the family test lab, every day is a gadget-filled Christmas. But which gizmos caught my eye and ire this year? The Mini surprised me, but so did Windows Phone 8. ...More
Aside from the benefit of an audience growing at an unprecedented rate, mobile video has proven to be vastly more effective than its online counterpart. ...More