Hey, mobile marketers! Here is a challenge. How do you target mobile users during sex, anyway? Is this a branding opportunity -- or do you think there is a chance … Read the whole story
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the Media … Read the whole story
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story
Separate and apart from the purchase of goods on a mobile device, "proximity mobile payments" -- which require consumers to scan, tap, swipe or … Read the whole story
Okay, now I think I've seen it all: there is a new social network, Bootifly.com, devoted to your butt (well, not just yours, but … Read the whole story
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
There are still a lot of questions around mobile commerce. Not about whether it's happening, if it's big or any of that. The issues … Read the whole story
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
I had the chance to speak with Eric Bosco, the recently appointed CEO of ChoiceStream, about all things programmatic. Our conversation ranged from real-time … Read the whole story
In three new television spots, the prepaid carrier shows that while other wireless companies may be robbing consumers with hidden charges, Boost does the … Read the whole story
Women control more than $7 trillion in domestic spending and purchase decisions for 85% across major categories, but a recent study on profiles or … Read the whole story
Comedy Central is adding a paid element to its CC: Stand-Up brand. After launching a free app last month, the network is debuting an … Read the whole story
Media and marketing acquisition deals -- and their relative pricing -- remained the same for the first six months of 2013 versus the second … Read the whole story
Putting its money where its mobile mouth is, comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli. Shopzilla plans to integrate Zappli's technology into … Read the whole story