In the umpteenth attempt to turn consumer attention to digital marketing into redeemable rewards, a new company promises to help underwrite your data plan in exchange for engagement. Read the whole story
A study on more than 300 U.S. AdWords accounts from 12 key verticals reveals that 88% of site visitors driven to a destination by … Read the whole story
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer's multichannel arsenal -- particularly given their effectiveness … Read the whole story
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
Paid-search budgets continue to dominate media marketing investments for retailers. The U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget … Read the whole story
The stand-alone streaming media device market remains small, but Apple TV is responsible for a majority of sales. According to a new report, it … Read the whole story
Lots of insights around mobile commerce were bandied about at the MediaPost OMMA mCommerce conference in New York yesterday. By the end of the … Read the whole story
Technology companies that track consumers as they shop in brick-and-mortar stores will work with privacy advocates, regulators and the think tank Future of Privacy … Read the whole story
Promoting mobile apps may seem more difficult than creating the app itself. Here's an app that may help marketers get the word out. Snapguide … Read the whole story
Yahoo's profits rose 46% in the second quarter, but sales came in nearly flat compared with the year-ago quarter, as Yahoo CEO Marissa Mayer … Read the whole story
Looking to separate itself from other TV distributors, Dish Network is allowing third parties to develop mobile apps for its Hopper set-top box. The … Read the whole story
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScreen Media. With the help of EveryScreen, Media6Degrees hopes to offer clients better … Read the whole story
The 2nd Circuit Court of Appeals on Tuesday refused to grant TV networks a new opportunity to argue for an injunction shutting down online … Read the whole story
More and more advertisers are stepping into the mobile arena, and a good number of them are involved or getting involved with real-time bidding … Read the whole story
In recent months, two of the hottest topics in the world of advertising have been mobile and real-time bidding (RTB). Both methods have been … Read the whole story