Twitter's smart way of tapping TV ad budgets stands in sharp contrast to the previous digital media approaches that struggle (for 15 years now) to migrate TV spend their way. Read the whole story
Chute, a social photo-aggregation service, just debuted a tool for brands and publishers to contact consumers in real-time via Instagram and Twitter in order … Read the whole story
New research from Vivaki's The Pool suggests tremendous branding potential in second screen experiences in part because we tune out TV during ad pods. … Read the whole story
The broadcast TV network business isn't dead yet. A new type of broadcast networks might start up soon. AT&T is looking to start up … Read the whole story
Do you reach for your smartphone with your eyes barely open, while still in bed? Behavior plays a major role when it comes to … Read the whole story
AARP's unexpected Twitter moment came when Jeff Daniels took home the statue for the Best Actor in a Drama Series for his lead role … Read the whole story
Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy. Clearly, the sky … Read the whole story
For the first time, more than half (53%) of online Americans are listening to Internet radio. Within that figure, 39% of online Americans say … Read the whole story
No matter how you slice it, spam sucks: it's annoying for Internet users, while for marketers it threatens to decrease the effectiveness of email … Read the whole story
Opera Mediaworks, the mobile advertising unit of browser maker Opera, introduced new voice and ad units on Wednesday designed to drive engagement for developers … Read the whole story
Random iPhone App of the week: Oxygen Media launched a TV Everywhere iPhone and iPad app giving fans access to its TV programming the … Read the whole story
Nissan has a couple of unique programs going on with its Versa Note compact car that involve new relationships with Amazon and Vevo under … Read the whole story
After two days at the MediaPost OMMA Global Conference this week, there's little doubt about the future of mobile commerce. This dawned on me … Read the whole story
Since launching the Sonic two years ago, Chevrolet has the focus on social, with traditional media serving as the caboose for creative that launched … Read the whole story