MoBlog
Social media has raised a whole new set of issues for the Olympics. The IOC has issued extensive guidelines for participants, sponsors and journalists about what formats are allowed and … Read the whole story
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
COMMENTARYAmex turned over its Instagram feed to a customer a week ago to post his everyday personal use of the card. When it works, … Read the whole story
Payments startup Square on Tuesday announced a partnership with Whole Foods Market, making it the company's biggest in-store retail deal since teaming up with … Read the whole story
COMMENTARYIn the world of mobile payments, there's changing behavior and there's creating it. And based on some new numbers out of a payments company … Read the whole story
PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
COMMENTARYThe modification in how consumers use mobile phones for commerce continues. Amazon just merged its image recognition technology called Flow into its main mobile … Read the whole story
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
- COMMENTARY
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. Average monthly … Read the whole story
- COMMENTARY
With Valentine's Day looming in all its fraught, nerve-wracking glory, everyone is thinking about sex and romance even more than usual. Happily, there is … Read the whole story
- COMMENTARY
According to Nielsen, some "drop off" in ad memorability is expected between the first and second halves of a Super Bowl game (10% average … Read the whole story
Former Android executive Andy Rubin has been working with contract manufacturer Foxconn since last year to build out Google's robotics vision, per "The Wall … Read the whole story
- COMMENTARY
Two things you often hear in the ad tech industry are "we need to work together" and "we need to have standard measurements." Several … Read the whole story
DoubleVerify on Monday announced it has acquired the "intellectual property and technology assets" from RealTargeting, a software company that attempts to learn the practices … Read the whole story
The latest Scion digital marketing campaign will drive online Web traffic from a common branded Web site to specific local dealerships, but an AdWords … Read the whole story
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising. Read the whole story
