Mobile ad reach grew substantially in the last year, but most users don't think they are paying for the data that ads consume. But little things like data caps and … Read the whole story
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRoll Retargeting for Mobile, which will allow marketers to retarget consumers cross-platform and … Read the whole story
It speaks the truth. Ads suck the life out of the consumer experience. WhatsApp's success says what no one in our industry wants to … Read the whole story
Facebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story
Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge much more … Read the whole story
Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probably necessary. Probably, though, is a terrifying word. As in that statement from … Read the whole story
While there might have been a time when music television had taken a higher place than radio in teens' esteem, the pendulum has begun … Read the whole story