At Mobile World Congress, MasterCard revealed a pilot project that makes cell phones the key to adding security to credit cards. At least these companies are starting to glean what … Read the whole story
Mobile played a larger role in the marketing efforts of software and technology companies last year, but few plan to increase mobile spend next … Read the whole story
With its new movies app, Disney is trying to move to tablets a DVD collection experience that transformed TV viewing long ago. It recognizes … Read the whole story
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With … Read the whole story
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
A new survey by ExactTarget suggests that consumers have high expectation for brands when it comes to mobile devices. Seamless experiences across screens should … Read the whole story
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
"Content is king," they say, and from it comes context. But what of people consuming multiple forms of content at once? Multitaskers are the … Read the whole story
With the latest version of its app, Shazam aims to make clear that it's much more than a tool for tagging songs and TV … Read the whole story
Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials … Read the whole story
Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption. Some … Read the whole story
Univision has selected Ooyala to help power its new TV Everywhere initiative, which aims to extend the reach of Univision programming across all screens, … Read the whole story
It looks like we're getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing in Barcelona, … Read the whole story
For Comcast, it's like hitting two game-winning homeruns in the ninth inning on two consecutive days. The first: a powerful deal to acquire Time … Read the whole story
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017. Growth in emerging markets driven by … Read the whole story