As promised, Google is rolling out a new button in mobile search ads that allows users to make a purchase directly from that ad. The new mobile "buy" button takes … Read the whole story
Mobile ad platform Opera Mediaworks announced a new arm of its creative branch, Opera House, a decentralized group, with members of the studio available … Read the whole story
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
Some 67% of consumers plan to spend more this year than last, a significant leap from 50% last year. "We weren't expecting such a … Read the whole story
Uber-hip millennial news powerhouse Vice has struck a content partnership with less hip mobile carrier Verizon, which will bring original Vice video to Verizon's … Read the whole story
Digital marketers should be excited by mobile contactless payments but the biggest leap forward Apple Pay could bring is a combination of contactess loyalty … Read the whole story
For mobile shoppers, deals continue to rule. Most consumers in a store would be OK with retailers knowing where they are in the store … Read the whole story