Hard as it may be for aging consumers to understand, mobile tech has some extremely practical applications. Take couponing among Millennials: A full 43% said they "clip mobile coupons" and … Read the whole story
Microsoft opened up Skype for businesses with a new SDK this week, allowing app developers to incorporate the application's video, audio and messaging functions … Read the whole story
According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of … Read the whole story
Nearly three-quarters of U.S. consumers have used a shared, collaborative or on-demand online service, per Pew. However, consumers still appear to be in the … Read the whole story
Advertisers have a heavy focus on mobile in-app inventory these days, much of which is being purchased programmatically. When a video ad plays on … Read the whole story
SoftBank Robotics America (SBRA) and its agency Midnight Oil are gearing up for the release of 'personal companion robot' Pepper in the U.S. and … Read the whole story
Google, Bing, Apple and others are forging their way into voice search and artificial intelligence, but a study released earlier this year suggests consumers … Read the whole story
Matomy Media Group announced the launch of a software development kit (SDK) that can create ads automatically in multiple sizes (from 90K to 350K). … Read the whole story
The social agency has created an online game, called Premiere Piece that taps into the current trend of adventure games in the physical world … Read the whole story
The original text erroneously published May 20 in the Matomy Media's MobFox Launches Mobile SDK stated that the new SDK would allow ads to … Read the whole story