Why should brick-and-mortar businesses pay for mobile ads when more than 90% of retail sales still take place in-store? To answer that question, Facebook is rolling in several new services … Read the whole story
Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt … Read the whole story
The potential upsides of beaconing are pretty well known. The small radio-transmitting devices in a store can provide a pretty good idea that a … Read the whole story
After a four-year stint, Vimeo CEO Kerry Trainor is stepping down. Joey Levin, head of Vimeo parent company IAC, will serve as interim CEO. Read the whole story
Finnish peer-to-peer payments startup Tapp has announced that it has raised $9 million to expand its operation into Southeast Asia. This round of funding … Read the whole story
Microsoft and LinkedIn quickly glossed over benefits for Bing and Bing Ads when they announced the $26.2 billion deal on Monday, but industry insiders … Read the whole story
The focus on the fitness capabilities of smartwatches may prove to be a key to getting them out of the early adopter phase and … Read the whole story
According to the Walker Sands Future of Retail study, the third annual consumer survey has documented the changing habits of today's shoppers as more … Read the whole story
Snapchat, which hopes to reach $1 billion in revenue by the end of 2017, today announced the launch of a new API that will … Read the whole story
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content … Read the whole story
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story