When it comes to getting their mobile service, millennials aren't married to traditional providers. That's according to a new study of about 1,000 millennials in the U.S., U.K., Brazil and … Read the whole story
With a new feature, Custom profiles in Direct Messages, businesses can make it clear to customers that they are communicating with a real human … Read the whole story
Facebook is seeking to appeal a judge's refusal to dismiss allegations that the company illegally sends users messages about their friends' birthdays. Read the whole story
Apps offer little that you can't get through the Web, so people aren't using them. One in three retailers don't have an app and … Read the whole story
Among those who have used chatbots on a variety of platforms, 55% say accuracy in understanding the request is the biggest challenge. Some 28% … Read the whole story
Random iPhone App of the week: The Media Math App - Advertising Calculator is an iPhone app that calculates common media formulas like CPM, … Read the whole story
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps. InMobi used a variety … Read the whole story
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will offer native advertising as a managed service on mobile and desktop. In addition, … Read the whole story
What begins as a PSA for a deadly disease or texting while driving is actually a humorous campaign for Huawei Mate 9. The ad … Read the whole story
Clearly, the bet is that its new offering will be so winning as to make up for temporary disgruntlement and possible brand defection among … Read the whole story
The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of … Read the whole story
Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend … Read the whole story
French ad tech firm Criteo surpassed analysts' estimates in Q3, and is looking toward new products to fuel its growth. Read the whole story
It would be nice to assume ad blocking has plateaued because ad-blocker users have seen the link between ads and free content. The truth … Read the whole story