• Fox May Stream Super Bowl On Authenticated Basis by David Goetzl

    The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering offering next year's big game on an authenticated basis, according to Randy Freer, co-COO of the Fox Sports Media Group. ...Read the whole story

  • New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking by Wendy Davis

    The new Cookie Clearinghouse, helmed by Stanford privacy expert Aleecia McDonald, hopes to enable browser developers to block third-party cookies -- such as those set by ad networks -- without also inadvertently blocking cookies from companies that have relationships with consumers. ...Read the whole story

  • Facebook Aims To Simplify Page Analytics by Mark Walsh

    In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced updates to its analytics tool for brand pages on the social network. The changes, which will be rolled out gradually over the summer, are aimed at helping marketers better develop content and connect with users through clearer, more useful metrics. ...Read the whole story

  • Powley Tapped As iCrossing CEO by Gavin O'Malley

    Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately. Stepping in as CEO is Brian Powley, presently iCrossing's North American president, parent company Hearst Corp. ...Read the whole story

  • Twitter Gets Social With Viacom by Laurie Sullivan

    Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom to target video ads built around the entertainment company's popular TV shows like MTV, VH1, Comedy Central, and Nickelodeon. ...Read the whole story

  • Digital, Alternative Media Revs Forecast To Hit $436B By 2017 by Mark Walsh

    Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Total digital and alternative revenue is expected to reach $436 billion by 2017, increasing at a 14.1% clip annually. Mobile coupons were the fastest-gaining category in revenue, up 115%, in 2012. ...Read the whole story

  • Acquisitions Flourish, Google To Seek Equity Firm To Further Deals by Laurie Sullivan

    Google is considering alliances with private-equity firms to help structure acquisition deals. Google has acquired nine companies so far this year, followed by Yahoo with more than eight, and Microsoft at four. ...Read the whole story

  • Millennial Expands Video Ad Options by Mark Walsh

    Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video and rich media that will run within smartphone and tablet apps. The nine new ad formats can be customized with different interactive and social features and will automatically display in landscape or portrait mode according to the orientation of the screen. ...Read the whole story

  • CIMM Issues Request For Data, Cross-Platform Metrics by David Goetzl

    The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks for an entity to design and maintain a data warehouse of cross-platform video viewing, starting with digital consumption. ...Read the whole story

  • Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers by Joe Mandese

    Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to the rapid growth of its long tail. The news was disclosed in a corporate blog post thanking "the over one million businesses like them who are active advertisers" using the social network. ...Read the whole story

  • Consumer Action: Most Web Users Want Control Over Tracking by Wendy Davis

    Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released on Tuesday by advocacy group Consumer Watch. One striking finding is that the vast majority of respondents said they would not allow companies to track, collect and share data about them in exchange for a free service or product. ...Read the whole story

  • Affiliate Channels Attract Global Buying, Tailored Marketing Programs by Laurie Sullivan

    The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties and taxes are the biggest objection to buying products online from companies that are physically located in other countries. ...Read the whole story

  • Motorola Hires Digitas For Global Media Account by Steve McClellan

    Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been handled by WPP's Mindshare. The latter agency had handled the account for the past eight years. ...Read the whole story

  • Microsoft Rolls Out Ad Pano, Mobile Ad Format by Gavin O'Malley

    With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating system. Dubbed Ad Pano, the app-friendly ad format was developed in partnership with a crowd of brands and agencies. ...Read the whole story

  • Kiip Debuts Self-Serve Option For Advertisers by Mark Walsh

    Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The new tool will enable companies to create and manage campaigns that run in more than a thousand iOS and Android apps. ...Read the whole story

  • Mindshare Taps Elkins As Managing Director, Digital, West Coast by Steve McClellan

    Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The account also includes the Summit Entertainment business. ...Read the whole story

  • retail Industry Is Expanding In Advertising, Social by Sarah Mahoney

    Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from KPMG. And for many, the impact of social media on their business has increased sharply. ...Read the whole story

  • Blogging Stake: WPP Invests In Muzy by Steve McClellan

    WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month, according to the agency. ...Read the whole story

  • How Marketers Can Adapt To Changing Media by Carolyn Contois

    Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions of ... ...More

Get In The Game: Games Deliver ROI For Brand Advertising by Age Sluis

The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than other ... ...More

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