Thursday, March 26, 2015
  • Sinclair Broadcast Debuts Digital Ventures

    Sinclair Broadcast Group, one of the largest U.S. TV station groups, is starting up a new digital division -- Sinclair Digital Ventures. The unit will invest in emerging digital technologies and digital content companies, focusing on companies with products or services that support and expand Sinclair's digital capabilities and non-linear platform. ...Read the whole story

  • Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform

    Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) -- into its marketing platform. Neustar has also integrated Nielsen viewability data into its platform. The integration beefs up Neustar's pool of audience data, which it claims will allow marketers to more accurately reach their intended targets. ...Read the whole story

  • LinkedIn Settles Battle Over Email Invites

    LinkedIn has agreed to resolve a class-action lawsuit accusing it of misappropriating users' names by sending email invitations to their friends, the company said in court papers filed on Wednesday. The deal will end a battle dating to September of 2013, when LinkedIn users accused the company of "hacking" into their email accounts, in order to harvest their friends' addresses. ...Read the whole story

  • Martha Stewart Raps For Arm & Hammer

    There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from pet bedding, and others that highlight every-day uses for the product in various rooms in the house. ...Read the whole story

  • Google Takes Backseat To Facebook's Digital Display Ad Revenue

    Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year, and down to 11.1% by 2017, per data released Thursday. ...Read the whole story

  • Twitter Relaunches Periscope, Video Complements Service

    Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users share and experience live video directly from their mobile devices. ...Read the whole story

  • ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings

    PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform enabling advertisers and agencies to plan and buy its programming based not on traditional sample-based TV ratings, but in a way that is akin to how agencies and trading desks buy audiences online. Speaking on a panel Wednesday morning at MediaPost's Programmatic Insider Summit here, ESPN Vice President of Digital and Publishing Sales Zachary Chapman said ESPN will officially unveil the DMP within the next three weeks, and that it would be introduced ... ...Read the whole story

Around The Net

Who Is To Blame When Your Dumb-Assed Idea Bombs?

In a transparently desperate attempt to pander to social media's click-bait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bed sheets imprinted with Big Macs, ...More