Wednesday, August 20, 2014
  • LinkedIn Settles Class-Action Stemming From Data Breach

    Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The social networking company also promises that for the next five years, it will protect users' passwords by "salting" and "hashing" them. ...Read the whole story

  • GoDaddy Acquires MailChimp Competitor

    Web domain provider GoDaddy has acquired email marketing services firm Mad Mimi, in a deal whose terms were not disclosed. The email company provides email marketing tools for small businesses, competing with the likes of MailChimp. GoDaddy plans to bring the new tool to its small business customers. ...Read the whole story

  • Uber Extends Ride Service To Other Apps

    Want an Uber ride to go with that grande latte? Through the Starbucks app-and a small group of other third-party apps-people can now request a car without having to download the Uber app. ...Read the whole story

  • Google Takes Search, YouTube App Promotion Tools Global

    Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links and sophisticated checks and balances that are built into the new tool. ...Read the whole story

  • 3 Shops Still Standing In A-B InBev Media Review

    A-B InBev has cut the number of agencies participating in its media agency review to three shops. The remaining contenders include Omnicom's OMD, WPP's MediaCom and Publicis Groupe's Spark, according to sources. ...Read the whole story

  • IgnitionOne Appoints Former TagMan Cofounder Baron To CRO

    IgnitionOne has appointed Jon Baron to chief revenue officer. The London-based cofounder of attribution company TagMan will oversee global sales efforts and will work to expand revenue opportunities that benefit advertising agencies and brand marketers. ...Read the whole story

  • TubeMogul Expands Into LatAm, Opens Offices In Mexico, Brazil

    Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The company has hired Bernardo Toca to lead operations in Mexico and Adriano Hayashi to lead the company's Brazil office. ...Read the whole story

  • Google Continues To Push The Search Envelope

    Think Google would have figured out search by now? On the contrary, determined to protect its gold egg, the tech giant continues to develop its search business at a rapid pace. In fact, the company that search built made “more than 890 improvements to Google Search last year alone,” Amit Singhal, head of search, notes in a new Google+ post. “The 890 ‘improvements’ Amit is talking about is search specific, but goes well beyond algorithms,” according to Search Engine Land. “It includes user interface changes, auto-complete, Google Now and much more.”  ...Read the whole story

Most Posts Produce No Engagement

The vast majority of posts on social media sites produce no engagement, according to a study by SocialFlow, which analyzed 1.6 million organic posts on Facebook, Twitter and Google+ by ordinary users, media companies, publishers, and ...More

  • It's The Algorithms' World, And We're Just Living In It

    Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted that mobile marketers don't have an "attribution story." In other words, they ...More