Friday, February 27, 2015
  • FTC Says Company Deceived Consumers With Ads Touting Good Reviews

    AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company in the automotive transportation business." But the company allegedly failed to disclose that the customers who wrote those ads received discounts for doing so, according to the Federal Trade Commission. ...Read the whole story

  • comScore Ranks U.S. Media Properties For January 2015

    comScore has released its monthly ranking of U.S. online activity at the top digital media properties for January 2015. No surprise that the findings reveal Google Sites ranked as the top multiplatform property with 241 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.7 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3%. The data is based on data from the comScore Media Metrix and Media Metrix Multi-Platform services.    ...Read the whole story

  • Google Pays $25 Million For .App Web Domain

    Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but it was not the only bidder. Amazon also applied for the name, but settled for ".buy," paying nearly $5 million, and about $2.2 million for ".spot" last fall. Amazon and Google also are fighting over the domain name "mail." ...Read the whole story

  • Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure

    Harris didn't get very good reviews for his hosting performance, but he did reap earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified more than 24,000 separate data points from the program including text on the screen, spoken words/phrases, objects, brands and faces. More than 3,200 phrases were spoken during the show -- defined by a phrase as a sentence, or phrases of a sentence -- and more than 4,000 words appeared on the screen throughout the night. ...Read the whole story

  • Twitter Adds More Safety Features To Fight Abusive Content

    Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is streamlining the process of reporting various content issues, including impersonation, self-harm and the sharing of private and confidential information. ...Read the whole story

  • Adsquare's Mobile Audience Data Comes To AppNexus

    AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus users. ...Read the whole story

  • Integral Receives MRC Accreditation For Video Ad Viewability

    Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video ad viewability measurement technology. Integral's display viewability tech is accredited as well. ...Read the whole story

  • Tweets Up Movies' Opening Revs

    Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that personal touch. A new study says just one tweet has the value of adding $560 to the opening weekend box office revenues. ...Read the whole story

  • Americans Still Stressed, Economy Not Withstanding
  • Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?

Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in 2013. Which begs the question: Would a traditional TV network/station group survive ...More

  • Stumbling Badly In The Next 12-24 Months?

    My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the ...More