• LinkedIn User Allowed To Proceed With Data-Breach Case

    A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The suit alleged that the company violated a California consumer protection law, on the ground that its privacy policy gave users the impression that its security techniques would be more effective. ...Read the whole story

  • Zefr Taps Song To Push Sales

    Zefr, which helps brands and publishers manage video assets across social media channels, is gearing up for a big sales push. Song is expected to scale the company's ad efforts and deepen its relationships with top brands and ad agencies. ...Read the whole story

  • ConAgra, Spark Use Social Media To Seed Hunger Campaign

    Spark is using social media tool Thurderclap to give ConAgra's fight against child hunger a boost. It's part of an effort to donate 7 million meals to hunger relief organization Feeding America. ...Read the whole story

  • Google, Sony Release Spider-Man In Shoppable Hangout

    The Sony's Spider-Man 2 cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the film through Fandango. It also gives Sony the option of running +Post ads across the Google Display Network. ...Read the whole story

  • Rovio 'Gearing Up' For Programmatic Direct

    Michele Tobin, VP of global brand partnerships and advertising at Rovio -- creators of the "Angry Birds" franchise -- told AdExchanger in a Q&A that the company is "gearing up to do direct programmatic sales with select brands." ...Read the whole story

  • Chase Updates App To Personalize Mobile Banking

    Chase on Thursday released an updated version of its app for the iPhone, meant to both streamline and personalize the mobile customer experience. Chase has tried to simplify the user interface, with a faster log-on setup, and a main page that features four tabs at the bottom for accounts, paying bills and making transfers, deposits. ...Read the whole story

  • Netflix Talks Mobile Distribution With Vodafone

    Making big mobile moves, Netflix is reportedly in talks with Vodafone about streaming top content to the carrier’s millions of subscribers. “A deal would give Vodafone customers free access to Netflix content for a period of time,” Bloomberg reports, citing sources. More broadly, “Vodafone is adding more content to its lineup … for customers who want to access applications, entertainment, and files on fixed and mobile connections.”  ...Read the whole story

  • Brands Jump On Messaging Bandwagon

    A new whitepaper by IPG Media Lab aims to serve as a guide to the new world of messaging apps, highlighting differences among popular products like Kik Messenger, WeChat, SnapChat and Line, while offering instruction on how to approach the segment as a whole. ...Read the whole story

  • GM Sticks With Marketing Plans

    General Motors, facing overwhelming criticism for the recall of millions of  cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks. Tim Mahoney, chief marketing officer and global Chevrolet and global GM marketing operations leader, said the automaker is not spending more on advertising or incentives than previously budgeted and isn’t likely to change that strategy. ...Read the whole story



Why A $3.4B Quarterly Profit Should Make Your Day

It was reported this week that Google's revenue for the quarter rose 19%, to $15.42 billion. But because it was $100 million short of expectations ... ...More

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