Friday, April 24, 2015
  • FTC Opposes AT&T's Bid To Appeal Decision In Throttling Battle

    The Federal Trade Commission says AT&T shouldn't be allowed to immediately appeal a decision that allows the agency to proceed with a lawsuit challenging the telecom's throttling practices. "The order is unlikely to be overturned on appeal, and there are thus no advantages to an immediate appeal," the FTC argues in motion papers filed on Thursday with U.S. District Court Judge Edward Chen in the Northern District of California. ...Read the whole story

  • ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns

    The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take "decisive action to address concerns about media transparency." The task force will be co-chaired by the 4A's chief Nancy Hill and ANA chief Bob Liodice and will include top executives from their organizations' members. ...Read the whole story

  • Diet Pepsi Ditching Aspartame In The U.S.

    Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," Seth Kaufman, SVP of Pepsi and Flavors Portfolio, PepsiCo North America Beverages, said. ...Read the whole story

  • Data Optimizes Vungle Creative Labs Video Ad Placement

    Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest conversion and completion rates across any digital advertising channel. Data behind Vungle's video platform optimizes ad placement and identifies the type of phone and features before serving the ad, as well as likes and dislikes of those viewing the ads ...Read the whole story

  • Foursquare Beefs Up Sales Team

    To sell the dream of location-based ad targeting, Foursquare has added several executives to its growing sales team. Andy Chapman, who most recently served as vice president of agency relations for Channel Factory, has been named head of agency development. ...Read the whole story

  • With TWC/Comcast Deal Dead, Charter May Make TWC Bid

    Although the Comcast deal to take over Time Warner Cable is over, another major pay TV provider has quickly entered the picture, looking to buy Time Warner Cable. Many analysts are saying there will be renewed interest via Charter Communications. A merger of Charter and Time Warner Cable's traditional cable/video assets would be less of a concern for regulators. ...Read the whole story

  • Report Says Ecommerce To Reach $334 Billion

    With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, such as furniture and auto part sales -- both of which are growing faster than e-commerce overall. ...Read the whole story

  • 5.7% Organic Q1 Revenue Growth For IPG

    IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael Roth stated: "We saw solid contributions to our performance from across our agency portfolio, with particular strength in the U.S. as well as significant growth in Asia and the UK." ...Read the whole story

Four Key Countertrends: Court Millennials By Going Against The Herd

In marketing to Millennials, many brand focus on some obvious mega-trends. These can be good for business but can also make a brand just another part of the pack. Fortunately, for this incredibly diverse and enigmatic ...More

  • Piling On The Hate: Stop Fighting Unbundling

    Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who ...More

  • Taking Streaming/OTT Experience To The Next Level

    There are still significant challenges ahead as we transition from the traditional lean-back linear TV experience to the lean-forward, app and search-driven connected TV market. Manufacturers and developers should focus on a few key areas to ...More