Friday, September 19, 2014
  • LinkedIn Argues It Has Free Speech Right To Email Users' Friends

    Social networking service LinkedIn is asking a judge to dismiss a lawsuit accusing the company of misappropriating users' names and images in order to grow its members. The lawsuit centers on allegations that LinkedIn emails users' friends with invitations to join the service. ...Read the whole story

  • Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O

    RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I/O conference that recently took place in New York, kicking off the roundup by noting that the balance of power between agencies, brands and ad tech providers was a leading topic of discussion at the AdExchanger event. ...Read the whole story

  • Twitter Ups Stewart To VP, North America Media Partnership

    Reinforcing its domestic media business, Twitter has promoted Kristine Stewart to the position of vice president of North America Media Partnerships. Despite surging ad revenue and better-than-expect user growth, some Twitter watchers continue to criticize the company's management. ...Read the whole story

  • SMG Appoints Sue Frogley To New Global Commercial Director Role

    Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Media where she most recently was President of Commercial Operations. ...Read the whole story

  • Triggit Taps TripleLift Exchange For 'Native Retargeting'

    Triggit, an ad retargeting platform, on Friday announced a partnership with native ad exchange TripleLift. The partnership opens up TripleLift's native ad inventory to Triggit clients. ...Read the whole story

  • Google To Fund Content For Some Top YouTube Creators

    Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names. ...Read the whole story

  • Rise Of "Brand Journalism" Makes Native Advertising Seem Quaint By Comparison

    Who’s needs native advertising? Rather than pander to newspapers and their fussy ethics boards, deep-pocketed corporations are increasingly publishing their own brand of “journalism.” Take the Richmond Standard, which the Financial Times calls “one of the more polished sites to emerge in the age of hyper-local digital news brands,” not to mention a division of the Chevron Corporation. Regarding such “brand journalism,” FT writes: “Social media and digital publishing tools are allowing this strain of corporate news to reach vast audiences, with profound implications for the way businesses communicate with the public and for the media outlets they are learning ... ...Read the whole story

  • Mobile Commerce Set to Pass $50 Billion in China

    Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail, according to Mintel's latest report, which found that a whopping 94 percent of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts. But despite the overall optimistic outlook for the growth of mobile retail in Asia, Mintel has some words of caution for retailers themselves, claiming they lack full commitment to new and innovative applications of online technology.  ...Read the whole story

  • Marc USA Acquires Results:Digital
Content Marketing Tips For Small-To-Mid-Size Companies

Many small business marketers dismiss content marketing as something they simply can't afford to do. It is viewed as a buzzword -- a marketing trend that only huge global brands like Red Bull, United Airlines and ...More

  • Breed A Bully, And Guess What? That's What You Get

    I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their ...More