• Facebook Adds Nearby Friends Feature To Mobile App

    What's next for Facebook now that it has facilitated nearly every virtual connection possible? Connecting people in the real world. Facebook plans to add Nearby Friends to its mobile app within the month, which will challenge existing services like Foursquare, Google's Latitude, and Apple's Find My Friends. ...Read the whole story

  • IBM, Kenshoo Partner To Support Search Bid Management

    Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as Bizgnition, which provides consulting services to private and government agencies. ...Read the whole story

  • Nielsen In Final Tests Of Mobile Ad Measurement Service

    Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms BrightRoll and TubeMogul, which have both been in using OCR on a fully-integrated basis for the past 18 months. ...Read the whole story

  • Broadcasters Ask Supreme Court To Reject Aereo's Justifications

    A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR combination. The broadcasters are suing the 2-year-old Aereo for allegedly infringing copyright by retransmitting programs without paying licensing fees. The Supreme Court will hear arguments on Tuesday about whether the service is legal. ...Read the whole story

  • Twitter Introduces Mobile App Install Ads

    Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the option to buy Promoted Tweets designed to drive installs, as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange. ...Read the whole story

  • Salesforce Taps Datalogix For Offline Data

    Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company that ties online ads to offline sales. ...Read the whole story

  • Amazon's Fire TV Finds Some More Voice

    Amazon's Fire TV set-top invite users to name a title and actor, and, if Amazon Prime has it, it will display. But since the new set-top was unveiled a few weeks ago, users have complained, the search function didn't work for any other apps on the device except Amazon's. It's starting to fix that problem. ...Read the whole story

  • Bauer Media To 'Ramp Up' Programmatic Offering

    Hamburg, Germany-based Bauer Media Group recently restructured its sales team, and the company's group managing director, Richard Dunmall, told The Drum the company will be "ramping up its programmatic offering in the months ahead." ...Read the whole story

  • Bauer Media To 'Ramp Up' Programmatic Offering

    Hamburg, Germany-based Bauer Media Group recently restructured its sales team, and the company's group managing director, Richard Dunmall, told The Drum the company will be "ramping up its programmatic offering in the months ahead." ...Read the whole story

  • Pivot, Channel For Millennials, Gets First Scripted Series

    Pivot, a cable channel launched last July targeted to Millennials, is beefing up its programming with new shows that include its first original scripted series, “Fortitude,” "a 12-episode drama set in the Arctic" starring the likes of Stanley Tucci and Michael Gambon, writes Stuart Elliott. "In keeping with Pivot’s tilt toward purpose programming, the drama is 'an eco-thriller' that should appeal to Generation Y, Evan Shapiro, president of Pivot," said at the channel's upfront presentation. ...Read the whole story



Recent Most Read Stories

Follow MediaPost