Monday, April 27, 2015
  • ESPN Sues Verizon For Letting Customers Reconfigure TV Packages

    For ESPN, it's now hardball against Verizon. ESPN has filed a lawsuit against Verizon for "breach of contract," as Verizon FiOS announced efforts to allow consumers to reconfigure their pay TV programming packages under its new Custom TV plan. ...Read the whole story

  • ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard

    In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to its members, asking them to transition their digital investment strategies to pay for digital advertisements that are "measurably viewable." The request, which came during the CEO Bob Liodice's opening remarks at the ANA's Advertising Financial Management Conference in Phoenix, was described as a push to move digital ad spending toward a "minimum opportunity to see" standard. ...Read the whole story

  • BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing

    The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own can be tailored and produced with specific advertisers in mind. CFO Lee Brown showed some examples of this, including a series of videos sponsored by Luvs disposable diapers. ...Read the whole story

  • All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront

    The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing a collaboration with Chris Milk and his production company, Vrse, which enabled attendees to view a virtual reality film starring the French artist JR, whose work was featured in the most recent issue of The New York Times Magazine. ...Read the whole story

  • How To Get Consumers To Buy $199 App

    "If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile Insider Summit. "Early adopters and futurists win." ...Read the whole story

  • Google Searches Bring Trending Data To Fashion Industry

    Say good-bye to the skinny jeans, custom t-shirt, and corset dresses. They are on a seasonal decline expected to decreases in demand yearly. Midi skirts are back, trending up 131%. Not quite a maxi and not a mini, there skirts made a comeback from the 1960s. Fashion divas also could get inspiration from the report because the trend analysis looks at everything from blouses to dresses and more like boyfriend jeans. ...Read the whole story

  • Supreme Court To Decide Whether Spokeo Can Be Sued Over Inaccuracies

    The Supreme Court on Monday agreed to hear Spokeo's appeal of a ruling that allowed a Virginia resident to proceed with a lawsuit alleging that the company displayed incorrect information about him to potential employers. The company contends that Thomas Robins shouldn't be able to move forward with his lawsuit without first showing that he was injured by the incorrect information. ...Read the whole story

  • comScore's Pre-Bid Programmatic Data Now In 44 Countries

    Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The initiative's purpose was to give media buyers the same metrics to transact upon for both programmatic and direct campaigns. ...Read the whole story

Teens Say Instagram Is Most Important Social Network

According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important social network by 32% of teens this year, up from 30% last ...More