• Future of Social, Digital Shops In Doubt by Steve McClellan

    Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years. ...Read the whole story

  • DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms by Joe Mandese

    In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies and trading desks can shop for algorithms. The so-called Algorithm Marketplace, which is being launched today by demand-side platform DataXu, will start with a couple of dozen off-the-shelf algorithms developed either for DataXu's internal operations or for specific clients, but will add new ones -- about a dozen a year -- over time, CEO Mike Baker tells RTM Daily. ...Read the whole story

  • Showrooming Overhyped, Mobile Key To Shopping Purchases by Laurie Sullivan

    Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison sites. While just 6% of smartphone users conduct their most recent mobile retail search in a store while shopping, 77% make their purchases in the store they visit. ...Read the whole story

  • FTC's Ohlhausen Questions Privacy Recommendations by Wendy Davis

    The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits the ability of advertisers to access new information, to reach consumers, can have unintended effects in the marketplace," she said. ...Read the whole story

  • More Consumers Turn To Mobile To Research, Book Travel by Mark Walsh

    The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said they are willing to spend more than $500 when purchasing travel via mobile. ...Read the whole story

  • Shopping App Swirl Adds In-Store Capability by Mark Walsh

    Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is adding an in-store feature to its app that delivers exclusive content and offers while users are shopping at participating stores. The initial group of retail partners includes Alex and Ani, Timberland, Kenneth Cole, The Blues Jean Bar, Scott James, and Exhale Spa ...Read the whole story

  • Subway's Comedy Promotes Brand, Content Strategy by Gavin O'Malley

    Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series, "The 4 to 9ers," appears to be performing better than anyone expected. The series is nearing 10 million views on Hulu. ...Read the whole story

  • Tablets Gain Popularity With Shoppers by Laurie Sullivan

    Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global tablet shipments rising 142% in the first quarter of 2013, the post-PC era shows no signs of slowing. ...Read the whole story

  • How Social Is Transforming TV by Gavin O'Malley

    Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and social media. Most of all, viewers want TV shows and networks to fulfill their "functional motivations." They expect air dates and times, episode recaps and character bios. ...Read the whole story

  • DPAA Taps Enhanced TV Ad Vet Frey As New Chief by Joe Mandese

    Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association as president-CEO. He is the fourth TV sales exec to helm the advertising trade bureau since it was founded six years ago as the Out-of-Home Video Advertising Bureau, and the first that is not a woman. He succeeds Sue Danaher, who resigned from the DPAA to take a senior sales position at DPAA member Adspace Digital Mall Network. ...Read the whole story

Follow MediaPost