Tuesday, January 27, 2015
  • New FTC Report Calls For Privacy Laws, Urges Companies To Minimize Data Collection

    The potential privacy risks posed by the "Internet of Things," or devices that connect with each other over the Web, is spurring the Federal Trade Commission to reiterate its calls for new legislation. The report recommends "flexible and technology-neutral" laws that will provide "clear rules of the road for companies about such issues as how to provide choices to consumers about data collection and use practices." ...Read the whole story

  • Facebook's New Sales Model Offers Conversion Lift

    Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a result of online ads. As part of broader effort that stretches back to 2013, the social giant says it can now determine conversion rates as a result of consumers simply seeing digital ads. ...Read the whole story

  • Microsoft's 2014 Revs Up 8%, Expects To Improve Ad Game In 2015

    Citing a crummy holiday season, softening Windows sales and slower-than-expected international growth, Microsoft narrowly beat fiscal second-quarter earnings expectations. Revenue for the quarter ended December 31, 2014 totaled $26.5 billion -- up 8% year-over-year. CEO Satya Nadella is upbeat about the company's future. ...Read the whole story

  • Snapchat Launches Media Platform Discover

    Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They include National Geographic, Vice, Yahoo News, Comedy Central, "Cosmopolitan," CNN, The Food Network and ESPN. ...Read the whole story

  • Twitter Delivers Group Messaging, Rolls Out New Mobile Video Camera

    Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position itself as a direct-messaging service on par with Facebook Messenger and WhatsApp. Twitter's new mobile video camera and inline editing features allow users to capture and share videos up to 30 seconds in length. ...Read the whole story

  • Casale Media Rebrands To Index Exchange To Support Growth In Programmatic

    Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to run operations from its New York office. The programmatic ad process allowed Index Exchange to eliminate its media sales team responsible for procure request for proposals from major media agencies. ...Read the whole story

  • New Vivaldi Web Browser Appeals To Power Users

    Betting that the world needs another Web browser, former Opera CEO Jon von Tetzchner just launched Vivaldi. The Chromium-based browser is designed specifically for “power users,” TechCrunch reports. “Vivaldi features tools like Quick Commands for using written commands instead of the mouse, an Opera-like Speed Dial for quickly accessing bookmarks, a note-taking feature and the ability to organize tabs into stacks.”  ...Read the whole story

  • New Vivaldi Web Browser Appeals To Power Users

    Betting that the world needs another Web browser, former Opera CEO Jon von Tetzchner just launched Vivaldi. The Chromium-based browser is designed specifically for “power users,” TechCrunch reports. “Vivaldi features tools like Quick Commands for using written commands instead of the mouse, an Opera-like Speed Dial for quickly accessing bookmarks, a note-taking feature and the ability to organize tabs into stacks.”  ...Read the whole story

  • Snowpocalypse 2015 Causes Social Media Blackout
  • Snowpocalypse 2015 Causes Social Media Blackout
Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown

Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to keep the conversation going. Advertisers and brands should not just strive to ...More

  • Facebook Referral Traffic Soars

    This week brought some additional confirmation of social media's rapidly growing role in our lives, with figures from Shareaholic showing that social's share of referral traffic to Web sites is exploding, apparently at the expense of ...More