Thursday, May 21, 2015
  • 'Letterman' Ends On A High Note, Nabs Nearly 14M Viewers

    David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment advertisers along the way. His last effort hosting CBS' "Late Show with David Letterman" pulled in the best results in over 20 years: averaging 13.76 million viewers. ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

  • Google Adds Buy Button For YouTube TrueView Ads

    Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads on its video site in the coming months, allowing retailers to send site visitors from their product channels to their retail Web sites to purchase products. The feature is similar to the one Google added to the shopping product on Google search. ...Read the whole story

  • 'USA Today' May Scrap Daily Print Edition

    'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who made the remarks Wednesday during a panel discussion about the "Future of Media," part of the Internet Week conference. However, he added that the newspaper will continue publishing some sort of print product for years to come. ...Read the whole story

  • Cross-Platform Ad Campaigns Add Millions To Audience Reach

    Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen says the average incremental reach of adults 18-49 was boosted by 10.4% by adding online to TV. ...Read the whole story

  • Magnetic Acquires MyBuys, Raises $25 Million Equity Round

    Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process. ...Read the whole story

  • Clarabridge Buys Engagor, Enhances Engagement, Data Skills

    Adding a social layer to its customer experience management suite, Clarabridge has acquired Engagor -- a Belgian-based provider of real-time social customer service and engagement services. Its capabilities will be added to Clarabridge's existing ability to collect, analyze, and activate customer feedback data across channels. ...Read the whole story

  • Omnicom's Annalect Named 'Smart Data Agency Of The Year'

    The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the group said. French audience measurement firm Mediametrie was the overall winner and TV category winner in the I-Com Data Creativity Awards competition for its efforts at parsing data to provide more precise targeting and planning techniques for French TV channels. ...Read the whole story

  • Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory

Around The Net

FCC Warns Broadband Providers To Follow 'Core Tenets' Of Privacy Protections

Broadband providers might want to draw on data about subscribers' Web activity in order to serve them targeted ads, but the Federal Communications Commission is reminding carriers to proceed with caution. "Absent privacy protections, a broadband ...More