Thursday, March 5, 2015
  • BuzzFeed Freezes Community Brand Publisher Accounts

    The free ride is over for brands on Buzzfeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made of aware of the change in an email sent out earlier this week. BuzzFeed's Community team says it will now pounce on posts that try to sell something, have an overt political or commercial agenda. ...Read the whole story

  • Google Launches Auto Insurance Comparison-Shopping Engine

    Google confirmed earlier reports with the launch Thursday of the Google Compare for Auto Insurance comparison-shopping tool that allows consumers to compare rates from different providers. The option pops up after a consumer searches on for car insurance. The service is available to California residents, but other states will soon follow. ...Read the whole story

  • Senate Democrats Reintroduce Bill To Curb Data Brokers

    Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. The Data Broker Accountability and Transparency Act empowers consumers to stop the use and sale of their personal information by data brokers. ...Read the whole story

  • Newspapers' Digital Audience at Record High, Mobile-Only Readers Soar

    Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015.That figure is the highest ever, up 19% from 146 million in January 2014, and 4.8% from 165 million in December 2014. ...Read the whole story

  • Kantar Shopcom, IRI Integrate Data

    Big data is getting even bigger thanks to a series of deals for data integration between major marketing research and analytics firms. The latest partnership will merge Kantar Shopcom's retail purchase transaction data from shopper loyalty card with IRI's consumer panel data and point-of-sale transaction data. ...Read the whole story

  • Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO

    Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in 2014. He will relocate full-time to New York from Sydney, where he currently spends a portion of his time in his role as CEO of the group's Australian operations. Seiler will remain as chairman of the group through 2015. ...Read the whole story

  • IPG Consolidates Its Lowe and FCB Healthcare Practices

    Interpublic Group has consolidated Lowe's healthcare practice with that of sibling agency FCB's, leaving the holding company with what company CEO Michael Roth termed "two strong global networks," including McCann Health and FCB Health. FCB Health will continue to be managed by CEO Dana Maiman. Steve Viviano, who had led the Lowe health brands, is leaving the company after a transitional period. ...Read the whole story

  • Twitter Eyes Live Streaming App Periscope

    Twitter is reportedly chatting up live streaming app Periscope about a potential acquisition. “The talks are in early stages,” TechCrunch reports. “One source pegs a possible deal at around $100M [while] another source says the deal is worth a fraction of that.” Regardless, “Live streaming on the backbone of the Twitter user graph is certainly intriguing.”  ...Read the whole story

Why Native Advertising Is A No-Brainer For Publishers And Marketers

Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a recent study from BI Intelligence forecasts native ad spend to hit $7.9 ...More

  • Social Is Mobile, Mobile Is Social

    Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the rest. And it raises the question of how mobility changes social media ...More