Wednesday, November 26, 2014
  • Tumblr Launches Mobile-Only Sponsored Apps

    Giving brand partners another reason to cheer, Tumblr this week debuted a mobile-only sponsored unit with targeting capabilities across user interest, gender and geography. The pilot program is launching with a number of gaming and app marketers, including League of War, Knights & Dragons, Big Fish and Betaworks. ...Read the whole story

  • Drawbridge Expands In Europe With Multiple Partnerships

    Drawbridge, a cross-device ad targeting firm, this week announced its expansion in Europe with partnerships with MediaCom, Starcom Mediavest, Amnet and Somo. ...Read the whole story

  • Consumers Still Waiting For Personalized Videos To Drive Intent

    Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions. ...Read the whole story

  • AT&T Should Modify U-Verse Ads, Self-Regulatory BBB Group Says

    AT&T should revise U-Verse ads that boast of speeds up to 45 Mbps, a self-regulatory group administered by the Better Business Bureau said this week. The NAD's decision stemmed from a challenge by Comcast, which alleged that field tests showed that U-Verse's speeds degrade when two or more HD channels are being used. ...Read the whole story

  • Havas Board Approves Bollore Group Tender Offer

    The decision by the board came after reviewing the report of an independent advisor who concluded the tender offer is "fair," and is urging shareholders to tender their stakes. Bollore owns about 36% of the company and intends to acquire a majority stake but not 100%. ...Read the whole story

  • Omnicom Takes Full Control Of Critical Mass

    The New York-based holding company acquired 50% of the Calgary-headquartered agency in 1999 for a reported $20 million. Now, Omnicom has bought up the remaining shares in Critical Mass that it didn't already own. The agency has taken steps this year to bolster some of its key offices in the U.S. and UK. ...Read the whole story

  • Twitter Eyes "Shots" Acquisition

    Twitter has reportedly engaged in acquisition talks with Shots, the “selfie” app best known for its Justin Bieber backing. “Twitter is attracted particularly to Shots’ user base -- more than 3 million users, nearly two-thirds of them women under 24,” CNBC reports, citing a source. “The company is run by John Shahidi, known to some as the ‘King of Twitter’ for his broad popularity on the social media service.”  ...Read the whole story

  • Twitter Eyes "Shots" Acquisition

    Twitter has reportedly engaged in acquisition talks with Shots, the “selfie” app best known for its Justin Bieber backing. “Twitter is attracted particularly to Shots’ user base -- more than 3 million users, nearly two-thirds of them women under 24,” CNBC reports, citing a source. “The company is run by John Shahidi, known to some as the ‘King of Twitter’ for his broad popularity on the social media service.”  ...Read the whole story

  • Sony Designing Stylish Smartwatch
  • Sony Designing Stylish Smartwatch
Most Mobile Retail Research Ends In Purchase

Mobile research is an increasingly important part of the retail experience for many consumers, and is correlated with a high likelihood of making a purchase, according to a new survey of over 1,500 British smartphone and ...More