Friday, June 30, 2000
  • Help-Wanted Advertising Index Declines Six Points

    The Conference Board's Help-Wanted Advertising Index declined six points in May. The May reading is 83, down from 89 in April. It was 89 one year ago. In the last three months, help-wanted advertising declined in all nine U.S. regions. Steepest declines were in the Middle Atlantic (-14%), East South Central (-11.4%) and East North Central (-11.1%) regions. Conference Board Economist Ken Goldstein says, "Want-ad volume was off in May, but not precipitously so. One reason for this discrepancy may be that job postings are going to the Internet rather than newspapers. Although there isn't much data to go on, ... ...Read the whole story

  • DoubleClick Partners With Backwire To Sell Email Advertising Inventory

    In a move to help advertisers deliver targeted opt-in email, DoubleClick has partnered with Backwire.com. Under the terms of the agreement, DoubleClick will exclusively sell sponsorship units for all of Backwire's opt-in email newsletters. Backwire email publications cover 32 popular lifestyle interests such as Health & Fitness, Travel, Personal Finance, Food & Wine, Entertainment, Internet & Technology, etc. Backwire allows users to preview content at dozens of the top sites within a category and then use their email to surf the material that catches their interest. Currently, Backwire is sending over 35 million targeted email newsletters per month to more ... ...Read the whole story

  • DoubleClick and RealNetworks Go Global

    DoubleClick and RealNetworks today announced a joint global ad sales partnership. Under the agreement DoubleClick will sell advertising, sponsorships and e-commerce solutions across the international Real.com(TM) network in 16 countries outside the United States. This expands on DoubleClick's relationship in the US where RealNetworks, a leader in media delivery on the Internet, currently uses DART, DoubleClick's proprietary, state-of-the-art ad targeting and reporting technology. ...Read the whole story

  • 24/7 Media Completes Acquisition Of Exactis.Com

    24/7 Media announced today that it has completed its previously announced acquisition of Exactis.com, provider of permission-based precision e-mail marketing and communications outsourcing solutions. Exactis.com has become a wholly owned subsidiary of 24/7 Media and will operate under the 24/7 Media name. ...Read the whole story

  • April BIN Figures Confirm A Continued Strengthening Of B2B Ad Pages And Revenues

    The April Business Information Network (BIN) Report confirms a continued strengthening in the B2B marketplace. April pages rose 5.97% vs. a year ago, with revenues growing 15.21%. Year-to-date ad pages are up 2.76%, with ad spending year to date up 10.06%. Ad Pages: In April, the five mega categories showing the greatest growth vs. a year ago are: Finance, Business & Advertising, up 47.41%; Telecommunications, up 34.54%; Manufacturing, up 8.59%; Software, up 6.14%; and Services, Direct Response, Classified, up 4.89%. Ad revenues: In April, the top five categories in spending growth vs. a year ago are: Finance, Business & Advertising, ... ...Read the whole story

  • NetRatings and Yahoo! Team to Build Internet Audience Panel

    NetRatings, Inc. and Yahoo! Inc. today announced a cooperative initiative to build and measure a custom Internet audience panel for Yahoo! Fusion Marketing programs. Yahoo! plans to test and gauge the effectiveness of targeted Yahoo! Fusion Marketing campaigns through the new panel, providing the company's advertising and e-commerce partners in-depth information for more focused and customized audience targeting. Users who choose to participate in the panel will be surveyed about their attitudes regarding new or current Yahoo! Fusion Marketing campaigns. "This panel will give us deeper insight into the typical Yahoo! users'experience and how they react to specialized advertising, allowing ... ...Read the whole story

  • L90 Adds 50 New Web Sites to the L90 Network in Q2