A class-action lawsuit, filed last Friday, alleges that The Hearst Corp., Primedia Inc., Time Inc., and nine other publishers have conspired to inflate magazine … Read the whole story

The Wireless Advertising Association held its first meeting last week in New York City, to establish voluntary guidelines for the wireless advertising industry. Read the whole story

Procter & Gamble Inc., a major television advertiser for decades, is turning to direct mail, the Internet and other marketing alternatives to reach their … Read the whole story

Data released today by Nielsen//NetRatings shows that the US Internet audience is slightly weighted towards females. Read the whole story

Paxson has entered into Joint Sales Agreements with the four remaining NBC owned and operated television stations. Read the whole story