Friday, September 22, 2000
  • Vogue To Launch Teen Version Of Magazine

    Marking the first extension of the VOGUE brand in the magazine's 108 year history, VOGUE is debuting its own contribution to the explosive teen magazine category with Teen VOGUE, a publication bearing the VOGUE look and spirit, yet created for the specific interests of teenagers. Teen VOGUE's first issue is being mailed to all households presently subscribing to VOGUE and is being sold on newsstands for $3.00 at select cities across the U.S. Teen VOGUE's target reader is between the ages of 12-17. ...Read the whole story

  • Digimarc To Appear In Good Housekeeping

    Digimarc has announced that advertisements and promotional content in the most recent issue of Good Housekeeping are digitally enabled, creating a bridge from the magazine's printed pages to the Internet. The October issue, currently available on newsstands, features digitally watermarked pages that link to special promotional Web pages and product information sites. In one promotion, accessible via a Good Housekeeping promotional page, readers can register to win one of 100 Intel Pro PC Cameras. With more than 23 million readers every month, Good Housekeeping is the first major women's consumer publication to employ Digimarc MediaBridge technology. ...Read the whole story

  • Weekly Nielsen//NetRatings

    The Internet ratings report for the week ending September 17 from Nielsen//NetRatings shows that traffic to spiked for both the at home and at work audience during the week ending September 17, the opening weekend for the 2000 Olympiad. Traffic to increased to 562,000 unique visitors during the first week of TV broadcast, compared to 117,000 for the previous week. As the official site for the Sydney, Australia Olympic Games, surfers are logging on for up-to-the minute results, schedules and athlete stories. Male and female fans visited equally, with 50.5% of the male Internet users slicking through, ... ...Read the whole story

  • Streamies Say Commercials Are a Fair Price To Pay For Free Web Content

    More than two-thirds of "streamies" agree that advertising is a fair price to pay for free website content, according to a new Arbitron/Edison Media Research Internet Study released at the National Association of Broadcasters Conference. This study found that a core strength of Internet advertising is its ability to enable quick purchases with almost half (47%) of those online and more than half (5%) of streamies identifying the Internet as the medium that "allows you to make a quick purchase." Consumers pay more attention to online video and audio ads than they do to banner ads. Nearly 60% of those ... ...Read the whole story

  • Ad Network to Better Serve Both Newsletter Publishers and Advertisers

    PennMedia, one of the Internet's largest e-mail newsletter advertising network, today announced that it has taken a majority stake in, a newsletter distribution service provider. SendOutMail provides a comprehensive suite of services tailored to the needs of publishers of opt-in newsletters with more than 10,000 subscribers. The company handles all newsletter distribution functions, including list administration, subscription management, real-time list hygiene to process subscribes and unsubscribes, and circulation reporting. "PennMedia's investment in SendOutMail has provided us not only with funding, but access to many of the premier e-mail newsletter publishers," said John McGuire, CTO of SendOutMail. In ... ...Read the whole story

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