Ad-supported cable television recorded its highest-ever third quarter primetime and total day viewership levels. Cable sites fared well, too. Read the whole story
In spite of NBC's rating underdelivery during the first week of the Sydney Olympics, the network has risen to a rating victory for the … Read the whole story
"Survivor" may be starting to pay off for CBS - the network started the season with its best young viewer ratings in several years … Read the whole story
Jim has made no secret of his enthusiasm for pay-for-performance advertising. He thinks that the ad industry, both on and offline, is going to … Read the whole story