By the end of January 2001 there were over 22.5 million Internet users in China, according to a semi-annual study by the China Internet … Read the whole story
A new Myers Mediaenomics report indicates that ad executives are commoditizing Internet advertising by using traditional media value systems to evaluate Web ad effectiveness. Read the whole story
Consumers report prescription drug advertising keeps them informed of available Rx treatments, but not all agree that Rx drug advertising is beneficial. Read the whole story