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DoubleClick Cuts Media Staff
Leading online advertising company DoubleClick Inc. cut some of its media staff yesterday, reportedly due to the sharp downturn in the ad market. ...Read the whole story
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Smallville Bow Super for the WB
The young Superman tale "Smallville" proved to be more powerful than a locomotive Tuesday, premiering to some of the best ratings in the WB network's seven-year history. ...Read the whole story
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Word of Mouth Online
To promote a new book, a Sci Fi publisher tried an unusual form of advertising -- it talked up the book in Internet forums and discussion groups. And it worked! ...Read the whole story
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