Wednesday, February 20, 2002
  • NBC Torches The Competition

    NBC should consider replacing the peacock with the Olympic torch as its symbol, considering the success it's been having. ...Read the whole story

  • High Rollers Take Note

    While billboards steer motorists to U.S. casino resorts in Las Vegas, Atlantic City, Reno and Biloxi, online ads have become a major force in steering Internet surfers to virtual offshore outfits, such as Casino-on-Net, Swiss Casino, the Golden Tiger, Royal Vegas and the Coliseum. ...Read the whole story

  • AAAA Media Conference Highlights Live in MediaPost Feedroom

    See highlights of presentations given at the AAAA annual Media Conference by AOL Time Warner's Bob Pittman, USA Networks' Barry Diller and other luminaries of the media industry. click here for the MediaPost Feedroom. ...Read the whole story

  • Jupiter Launches Third Party Ad Measurement Service

    Jupiter Media Metrix today introduced the first third-party service to measure and analyze online advertising and marketing campaigns in real time. Jupiter's Campaign Analysis provides ad servers, web publishers and advertisers with detailed and timely measures to determine companies' effectiveness in online advertising and email and affiliate marketing. With Jupiter's Campaign Analysis, ad impressions now can be measured and analyzed as human viewers see them - in the actual web browser - regardless of where the browser is located and who served the ad. ...Read the whole story

  • Google Updates Ad Service

    Google Inc. has announced the availability of AdWords Select, an updated version of the AdWords self-service advertising system with a number of new enhancements, including cost-per-click (CPC)-based pricing. This pricing plan enables advertisers to pay only when their ads are clicked on by users. Google's Premium ads will continue to be priced on a CPM (cost-per-thousand impressions) basis. Additionally, AdWords Select ads are ordered on Google search results pages in a new way. Unlike cost-per-click services, the top advertisement position (located to the right of Google's search results) is not automatically granted to the advertiser willing to pay the highest ... ...Read the whole story

  • Net Radio Numbers

    MeasureCast, Inc. has released the top 10 Internet radio networks for the week of Feb. 4 to Feb. 10. The 203 AM and FM stations comprising the Warp Radio network streamed a combined total of 611,975 hours, making it the number one streaming radio network measured by MeasureCast. StreamAudio, which streams 221 AM and FM stations over the Internet, came in second with 570,308 hours. Radio Free Virgin, with 52 stations, took the number three spot. As for the MeasureCast Weekly Top 25 chart of individual web radio stations (ranked by total time spent listening, or TTSL), Virgin Radio held ... ...Read the whole story

  • No More Mail At AltaVista

    Internet search engine AltaVista will discontinue its free email service at the end of March as it intensifies its focus on search technologies. In a statement, the company said free email is the last of its portal-like services to be discontinued. AltaVista, which is majority owned by CMGI Inc., embarked on an ambitious effort at the end of 1999 to transform itself into an Internet portal like Yahoo! Inc. and offer a broad range of consumer services. When those efforts failed, it redoubled its focus on the core search business. ...Read the whole story

  • Adtegrity Returns to Profitability, a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, reported increased revenues and a return to profitability for 2001. The company reported net income of $118,417 on net revenues of $3.8 million for the year ended December 31, 2001 compared to a net loss of $671,950 on net revenues of $3.6 million for 2000. said the increased revenue and profitable performance reflect the expansion of its website publisher network and significant opt-in email campaign activity, particularly in the burgeoning pay-for-performance advertising market. By the end of 2001, Adtegrity's network had grown to over 200 sites ... ...Read the whole story

  • Colin Quinn Gets His Own Show

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