Friday, April 19, 2002
  • Moloshok to Lead Yahoo!'s Media and Information

    Yahoo! Inc. today announced the appointment of James Moloshok as senior vice president of the company's Media & Information division, which encompasses Yahoo!'s entertainment, media and finance businesses. Moloshok will be based in Santa Monica, Calif., and report to Greg Coleman, executive vice president of North American operations. A 31-year media, marketing and Internet veteran, Moloshok spent eleven years at Warner Bros., where he pioneered and led the company's online strategies. ...Read the whole story

  • City Dating

    Online dating site Match.com will be the exclusive provider of dating services available on the Talk City Personals Channel. The co-branded online channel will provide Talk City users with opportunities to transition from social to romantic connections online, and give them access to the more than 3 million members with profiles posted on the Match.com site. Talk City will work with Match.com to aggressively promote the co-branded channel throughout the Talk City site, including advertising, text links and fixed promotional spots. In addition, Talk City will promote the new Personals Channel through its member mailings. ...Read the whole story

  • TNN's Got A Brand New Bag

    TNN: The National Network is pushing to be an alternative to general-entertainment networks. That means providing 'a young demo with programming they won't get anywhere else,' executive vice president and general manager Diane Robina said at an upfront presentation Tuesday. World Wrestling Federation Entertainment Inc. action and Star Trek already drive the channel, but Robina said new acquired and original fare are the next step. TNN's biggest arrival will be off-nets of CBS hit CSI: Crime Scene Investigation, debuting in September. CSI will air Monday nights, after wrestling. An adult animation block featuring Gary the Rat, starring the voice talents ... ...Read the whole story

  • DoubleClick Using VideoBanner

    VideoBanner, an online video advertising company, announced today that its innovative technology for delivering video advertisements would now be accepted across the DoubleClick's Media Network. VideoBanner technology delivers audio and video advertisements instantly and without requiring end-users to install any special "plug-ins." The company said that this is achieved through VideoBanner's ultra-thin auto-loading video player, which at 8.8 KB is one of the lightest, fastest loading video player in existence. VideoBanner's technology includes instant bandwidth detection and can stream video ads to virtually any desktop, from dial-up to broadband. ...Read the whole story

  • Yodeler Sues Yahoo!

    The Yahoo! yodeler is crying foul. Wylie Gustafson, whose Yahoo yodel captured the freewheeling spirit of the popular Internet portal in TV and radio ads, has filed a $5 million lawsuit, claiming he has not been paid for the continued use of his voice. Gustafson, founder of the Wylie & the Wild West country band, said in a statement on Thursday that he was hired in 1996 to create and record the signature yodel for Yahoo!'s first television commercial. He was paid $590 for his performance with the understanding his yodel would only be used for that specific commercial, he ... ...Read the whole story