Friday, May 24, 2002
  • The Best Online Publishers: iVillage

    This early leader forged an emotional bond with its audience and specializes in custom promotions featuring original content. iVillage succeeds because it’s solutions-oriented. “Our original content provides solutions for women for every aspect of their lives: parenting, health, money and finance, diet and fitness, beauty, and recipes,” says Vanessa Barfield, senior vice president of sales. “Anything to make their life better.” The company specializes in working with advertisers to develop original content for iVillage. “They want us to design the creative or consult with them to design it to get stronger response,” she says. Barfield says the home page isn’t ... ...Read the whole story

  • IAG Set To Expand Services

    With three new agencies signed as clients and a plan to expand its services, 2002 is shaping up to be a benchmark year for Intermedia Advertising Group. ...Read the whole story

  • Outdoor Advertising Reaches Latin American Travelers

    To promote the use of its credit cards in Latin America, Visa International has gone outdoors. ...Read the whole story

  • 7UP To Pull TV Ad Under Pressure

    Facing pressure from Stop Prisoner Rape, a nonprofit human rights organization, and nearly 100 other human rights, HIV/AIDS, and sexual violence groups, Dr. Pepper/Seven Up, Inc. has said it will stop airing a national television commercial that, according to SPR, makes light of rape in prison. The commercial, created by Young & Rubicam and called "Captive Audience," aired during youth-oriented programming on MTV, UPN, FOX, and the WB. In the ad, a 7UP spokesperson hands out cans of 7UP to prisoners. When he accidentally drops a can, he quips that he won't pick it up. Later in the ad, a ... ...Read the whole story

  • Cable Nielsens

    Rankings for the top 15 programs on basic cable networks as compiled by Nielsen Media Research for the week of May 13-19. 1. "SpongeBob SquarePants" (Friday, 9:30 p.m.), Nickelodeon, 3.7, 3.87 million homes. 2. "SpongeBob SquarePants" (Friday, 9 p.m.), Nickelodeon, 3.4, 3.62 million homes. 3. "WWE Raw Zone" (Monday, 10 p.m.), TNN, 3.4, 3.62 million homes. 4. NBA Playoffs: San Antonio vs. L.A. Lakers (Tuesday, 10:41 p.m.), TBS, 3.3, 3.45 million homes. 5. "SpongeBob SquarePants" (Friday, 8:30 p.m.), Nickelodeon, 3.2, 3.35 million homes. 6. Racing: Winston Cup (Saturday, 7:28 p.m.), FX, 3.0, 3.18 million homes. 7. "SpongeBob SquarePants" (Sunday, 10 ... ...Read the whole story

  • Sports Spending Benefits From Olympics

    Companies spent $2.8 billion to advertise on US sports broadcasts in the first three months of this year according to Nielsen Media Research - an 87% increase on the same period a year earlier when about $1.5 billion was spent. The turnaround, which is in line with an overall rise in US advertising spend of 0.4%, comes in a period that included the Salt Lake City Winter Olympics, the NCAA college basketball championships and the Super Bowl. Excluding the Winter Olympics, US advertisers committed about $1.7 billion to sports programming in the first period of 2002 with companies spending $472 ... ...Read the whole story

  • Stanford Study Backs In-Store Coupons

    A new Stanford University study reinforces the positive impact of in-store "surprise" coupons (e.g., electronic shelf coupons, peel-off coupons) on consumers' total purchases. The study says the usage of surprise coupons increases the total consumer spend on a supermarket trip and increases the amount of unplanned purchases. Surprise coupons not only can increase sales of a brand by 35% but also can increase consumers' shopping baskets by 14%. Therefore, grocery store managers may benefit from insights into how instant coupons affect shopping behavior. ...Read the whole story

  • Progressive Taps Freestyle Interactive

    Freestyle Interactive today announced that Progressive Insurance, one of the nation’s largest auto insurance groups, has selected the agency to create an online advertising campaign to drive business to its website. The campaign takes advantage of Progressive’s well-established offline brand and leverages it online through a number of contextual ads that combine relevant messaging catering to specific online audiences. Freestyle is responsible for the media buy in addition to the creative elements of the campaign. ...Read the whole story

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