• The Best Online Publishers: iVillage by Ken Liebeskind

    This early leader forged an emotional bond with its audience and specializes in custom promotions featuring original content. iVillage succeeds because it’s solutions-oriented. “Our original content provides solutions for women for every aspect of their lives: parenting, health, money and finance, diet and fitness, beauty, and recipes,” says Vanessa Barfield, senior vice president of sales. “Anything to make their life better.” The company specializes in working with advertisers to develop original content for iVillage. “They want us to design the creative or consult with them to design it to get stronger response,” she says. Barfield says the home page isn’t ... ...Read the whole story

  • IAG Set To Expand Services by John Gaffney

    With three new agencies signed as clients and a plan to expand its services, 2002 is shaping up to be a benchmark year for Intermedia Advertising Group. ...Read the whole story

  • Outdoor Advertising Reaches Latin American Travelers by Ken Liebeskind

    To promote the use of its credit cards in Latin America, Visa International has gone outdoors. ...Read the whole story

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