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NBC's New Reality/Game Show A Winner
The popularity of reality and game shows melds in NBC's new Meet My Folks, which debuted July 22 and was the seventh leading show in this week's Nielsens. ...Read the whole story
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Arbitron Expands Portable People Meter Trial
Market researcher Arbitron Inc. has agreed with the radio industry’s request to expand its Portable People Meter trial for a second test of 1,000 people in Philadelphia. ...Read the whole story
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AP Develops New Ad Service
AdSEND, the Associated Press’s digital ad delivery unit, is currently developing a new service that will streamline multi-market newspaper buys. ...Read the whole story
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