Different consumers have very different motivations for using the Internet. How's a media planner to assess motivations and deploy Internet marketing that works? Contextual … Read the whole story

Surely, many will consider Yahoo!'s purchase of Overture a sign of great success - that Overture's management went out in a $1.6 billion blaze … Read the whole story

Avenue A, the interactive agency unit of aQuantive, Inc., has lost one of its biggest accounts - AT&T Wireless Services Inc. Read the whole story