MediaPost Publications - Online Media Daily 09/10/2003

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comScore Media Metrix Launches Reach/Frequency Analysis System
by Masha Geller
During a panel discussion at Tuesday's IAB Advertisers Forum in NYC, Mediasmith CEO David Smith said that deciding what percentage advertisers should spend on … Read the whole story
USATODAY.com To Combine Demographic and Behavioral User Data
by Masha Geller
The behavioral targeting bug has bitten USAToday.com. The company announced yesterday morning at the first annual IAB Advertisers Forum in New York, that it … Read the whole story