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ValueClick Hints At Yet More Market Value, Acquisitions, Affiliate Consolidation
Less than a month after it announced a $58 million purchase of affiliate marketer Commission Junction, ValueClick is hinting it isn't done with acquisitions. ...Read the whole story
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Web Publisher Takes On Laddie Mags, Uses Gals To Tell Guys What Women Really Want
DoubleAgent.com, a guy-first Web company that quietly launched two weeks ago, is already facing somewhat of an identity crisis. "We're not a magazine. We're not an email. We're not a web site," stresses vice president Andrew Simon. "We are an agency. Our mission is to find out what women think and want, then relay it to men." ...Read the whole story
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