Nearly 90 percent of working women say they can do more product research via the Internet than offline, and 87 percent say product research is made easier online, according to a study conducted by washingtonpost.com and Nielsen//NetRatings. ...Read the whole story
A study conducted by the Online Publishers Association (OPA) and comScore Networks on 18-to-34-year-olds' Internet media habits has reopened the debate over discrepancies in the data on the segment collected by comScore and Nielsen//NetRatings, its rival in the online audience measurement business. ...Read the whole story
With rare exception, brands that are built over time, at great expense, and with proper management, culminate in loyal customers and hefty profits. Brand stewardship ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today