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IAB Reports Ad Revenue Up 21 Percent Due To Sharp Increases In Search, Rich Media
Search helped push 2003 Internet ad revenues up 21 percent to $7.3 billion, according to the Interactive Advertising Bureau/PricewaterhouseCoopers Internet Revenue Report. The Report revealed that keyword search accounted for 35 percent of total Internet ad spending last year, up 15 percent from 2002. ...Read the whole story
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Can-Spam Has Yet To Seal Lid On Spam Problem
A study by Jupiter Research found that a third of marketing emails tracked weren't compliant with the federal Can-Spam law. In fact, one-quarter of marketers studied were considered at high risk because they didn't remove opt-out email addresses frequently enough. ...Read the whole story
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