Tacoda Systems' AudienceMatch behaviorally targeted ad network is currently in test mode, but will the new offering tread carefully enough on privacy issues? Read the whole story
About.com today pulls the trigger on a site overhaul--its first in four years--as the Primedia property begins targeting individual visitors via behavioral marketing techniques. Read the whole story
With behavioral marketing techniques on the rise, aQuantive gets in on the act as it launches a new business unit, DRIVEpm, charged with collecting … Read the whole story