SAN FRANCISCO -- Online publishers and portals want to beg, borrow or steal media dollars from marketers' TV and other offline media budgets, but … Read the whole story
In today's MediaDailyNews guest commentary, Tom Pace, president-CEO, Solbright, writes about the challenge of tracking online ad inventory. Solbright is a provider of sales … Read the whole story
Online ad spending expanded at six times the rate of the overall advertising economy during the first quarter of 2004, proving that it has … Read the whole story
Local search is poised to take off. All it needs now is advertisers. This is a well-known problem in the local search market, and … Read the whole story
Marketers, long frustrated by not knowing which half of their ad spend is wasted, have found a new ally in pay-per-click advertising models. Performance-based … Read the whole story